Anishya Kumar

Doer
DISC Type : ds

Managing Director at Zinda Foods Ltd.

West Drayton, England, United Kingdom

Overview

Anishya Kumar is the Managing Director and founder of Zinda Foods Ltd. Drawing on her MBA and prior experience as a consultant at Deloitte, she launched the company with a focus on healthy, convenient food. She leads product innovation and business growth, recently securing new listings in Co-op stores and NHS hospitals.

Her professional drive is deeply personal, as she started the company from her home kitchen. Anishya was motivated by a desire to create clean, preservative-free, and healthy food for her own family, a principle that remains at the core of her brands mission to provide better food options.

Her proprietary invention, the AirWrap, was named a "game changer" in the food-to-go industry by the British Sandwich Association.

Personality Overview

Deliberate Doer

Results Focused

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Food Safety & Quality
She frequently highlights the company's successful BRCGS and Halal certifications, emphasizing a commitment to rigorous global standards and allergen control in production.
Healthy Food Innovation
As the creator of the lean "AirWrap, " she is passionate about developing unique, health-conscious products that are free from preservatives, palm oil, and trans fats.
Retail Growth
Actively focused on expanding market presence through new product listings in major retailers like Co-op, as well as supplying to NHS trusts and convenience stores.

Media Appearances

Anishya has no verified media appearances

Work History

Managing Director at Zinda Foods Ltd.
Senior Consultant at Deloitte
Management Consultant at Deloitte
International Desk at Confederation of Indian Industry

Education

1996 - 1998
Master's degree from University of Birmingham
Master of Business Administration (MBA) from Symbiosis Institute of Management Studies

More Information

Social Presence :

Prographics :

Exp : N/A Location : West Drayton, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Zinda Foods Ltd.
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Insights For Selling To Anishya

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anishya is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anishya

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anishya move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anishya take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anishya

Personality Compatibility


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