Sam Billinge in

Sam Billinge

Questioner · DISC type c
Founder at FRANK
📍 London, England, United Kingdom

Sam Billinge is the founder of FRANK, the UKs first savoury, non-ultra-processed protein bar. He pivoted from a successful career as a film editor and author to create a challenger brand in the food industry, driven by a mission to offer genuinely healthy snacks.

Outside of his entrepreneurial venture, Sam is a father whose desire for a healthy snack option for his children was the catalyst for starting his company. His background in film and authorship points to a creative and detail-oriented nature, with an interest in storytelling.

Sam authored a book titled "The Practical Guide to Documentary Editing: Techniques for TV and Film. "

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Experience
20 Years
Current Role
Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Sam shows up

Not Easily Convinced
Cautious & Analytical
Price-Sensitive

They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Sam cares about

Healthy Family Snacking
He started FRANK because he wanted a high-protein snack made from real food that he would feel comfortable giving to his own children every day.
Challenger Food Brands
His company was founded to challenge the "fake healthy" protein bar category, focusing on transparent sourcing and avoiding ultra-processing, sweeteners, and chemical additives.
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Career

Work history

9-2024
Founder
FRANK
1-2016
Partner
Scoot Media UK
1-2007 - 6-2016
Film Editor
Sam Billinge Ltd
2-2005 - 12-2007
Offline Services Manager
Clear Cut Pictures
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2003
Education details unavailable
Hills Road, Cambridge
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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