Sam Billinge

Questioner
DISC Type : c

Founder at FRANK

London, England, United Kingdom

Overview

Sam Billinge is the founder of FRANK, the UKs first savoury, non-ultra-processed protein bar. He pivoted from a successful career as a film editor and author to create a challenger brand in the food industry, driven by a mission to offer genuinely healthy snacks.

Outside of his entrepreneurial venture, Sam is a father whose desire for a healthy snack option for his children was the catalyst for starting his company. His background in film and authorship points to a creative and detail-oriented nature, with an interest in storytelling.

Sam authored a book titled "The Practical Guide to Documentary Editing: Techniques for TV and Film. "

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Healthy Family Snacking
He started FRANK because he wanted a high-protein snack made from real food that he would feel comfortable giving to his own children every day.
Challenger Food Brands
His company was founded to challenge the "fake healthy" protein bar category, focusing on transparent sourcing and avoiding ultra-processing, sweeteners, and chemical additives.
Startup Fundraising
His professional headline explicitly states he is actively raising capital for his food startup through the UK's SEIS/EIS investment schemes.

Media Appearances

Sam has no verified media appearances

Work History

9-2024
Founder at FRANK
1-2016
Partner at Scoot Media UK
1-2007 - 6-2016
Film Editor at Sam Billinge Ltd
2-2005 - 12-2007
Offline Services Manager at Clear Cut Pictures

Education

2001 - 2003
Education details unavailable from Hills Road, Cambridge

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at FRANK
URL has been copied!

Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sam take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sam

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.