Anita Barker DL

Inspirer
DISC Type : id

Non Executive Chair at JWE

Nottingham, England, United Kingdom

Overview

Anita Barker DL is a portfolio Non-Executive Chairman and Advisor in the FMCG sector, leveraging her experience as a former Group Executive Board member at Samworth Brothers. An ACA qualified professional, she specializes in providing business development, strategic guidance, and governance to growth-focused companies.

Deeply committed to her community, Anita serves as a Deputy Lieutenant for Leicestershire, a prestigious role reflecting her dedication to public service. She is recognized as a champion for developing the careers of successful women at an executive level and is a past winner of the Leicestershire Business Woman of the Year award.

She holds the royal appointment of Deputy Lieutenant for Leicestershire, one of the countys highest honors representing the Crown.

Personality Overview

Achievment Oriented

Decisive

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

FMCG Leadership
Holds multiple Non-Executive Chair roles in the food and non-food FMCG sector, guiding growth, governance, and strategy for various organizations.
Community Service
Serves as a Deputy Lieutenant for Leicestershire, a prestigious role representing the monarchy and supporting local community initiatives.
Corporate Governance
As a qualified ACA and Audit Chair, she provides professional guidance and governance to both established and private equity-backed businesses.

Media Appearances

Anita has no verified media appearances

Work History

2-2023 - 12-2024
Non Executive Chair at JWE
7-2021
Chairman at Innserve Ltd
10-2020
Chairperson at Langmead Herbs
2-2020 - 4-2023
Non Executive Director at The Meatless Farm Co
8-2019 - 1-2023
Non Executive Director and Audit chair at A.H. Worth Limited

Education

1980 - 1984
BA (Hons) from Nottingham Trent University
Professional Qualification from ICAEW

More Information

Social Presence :

Prographics :

Exp : 30 Location : Nottingham, England, United Kingdom Job Level : N/A Designation : Non Executive Chair at JWE
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anita

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anita take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anita

Personality Compatibility


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