Anita Carlos-Reyes, MBA

Evaluator
DISC Type : Csd

Global Product Marketing Manager at RB Global Inc.

Orland Park, Illinois, United States

Overview

Anita has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Anita has no verified topics they care about

Media Appearances

Anita has no verified media appearances

Work History

7-2023
Global Product Marketing Manager at RB Global Inc.
9-2021
Senior Product Marketing Manager at IAA
5-2015 - 9-2021
Global Marketing Manager at IAA
5-2013 - 5-2015
Marketing Associate at IAA

Education

Master of Business Administration - MBA from Saint Xavier University
Bachelor’s Degree from Universidad de Puerto Rico - Rio Piedras

More Information

Social Presence :

Prographics :

Exp : 13 Location : Orland Park, Illinois, United States Job Level : Middle Designation : Global Product Marketing Manager at RB Global Inc.
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anita

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anita take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anita

Personality Compatibility


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