Anita Palmer
Visionary · DISC type DsAnita Palmer is a Chief Revenue Officer with over 20 years of experience scaling PE-backed B2B service companies. Holding a BBA from Penn State University, she specializes in M&A integration and revenue lifecycle management, having grown portfolios from $40M to over $150M. Colleagues consistently describe her as a "consummate professional" and an exceptional sales leader.
Anita is a vocal supporter of women in leadership and draws inspiration from her fathers work ethic as a farmer. She believes in fostering growth through empowerment and trust, valuing the dedication and resilience of her teams. Her personal reflections often tie back to lessons of hard work and perseverance.
Unique fact: She once expanded a national accounts departments revenue from $7M to $19M and later increased another portfolios revenue by over 80% in one year.
Read the full overview →How Anita shows up
They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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