Anita Palmer in

Anita Palmer

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Executive Vice President of Strategic Sales at Sperber Landscape Companies
📍 Herndon, Virginia, United States

Anita Palmer is a Chief Revenue Officer with over 20 years of experience scaling PE-backed B2B service companies. Holding a BBA from Penn State University, she specializes in M&A integration and revenue lifecycle management, having grown portfolios from $40M to over $150M. Colleagues consistently describe her as a "consummate professional" and an exceptional sales leader.

Anita is a vocal supporter of women in leadership and draws inspiration from her fathers work ethic as a farmer. She believes in fostering growth through empowerment and trust, valuing the dedication and resilience of her teams. Her personal reflections often tie back to lessons of hard work and perseverance.

Unique fact: She once expanded a national accounts departments revenue from $7M to $19M and later increased another portfolios revenue by over 80% in one year.

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Experience
20 Years
Current Role
Executive Vice President of Strategic Sales
Job Level
Leadership
Location
Herndon, Virginia, United States
Personality Overview

How Anita shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anita cares about

Scaling Revenue
Her entire career focuses on scaling recurring service platforms through disciplined revenue growth, from acquisition to retention and expansion.
M&A Integration
She has deep expertise in unifying fragmented companies after mergers, securing 100% client retention through major rollups, and holds a certification in M&A strategies.
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Career

Work history

10-2025
Executive Vice President of Strategic Sales
Sperber Landscape Companies
5-2023 - 9-2025
Chief Revenue Officer (CRO)
Sperber Landscape Companies
1-2021 - 5-2023
Executive Vice President
Sperber Landscape Companies
11-2014 - 1-2021
Vice President National Accounts
BrightView Landscape
11-2014 - 3-2016
Vice President Enterprise Sales
The Brickman Group
In the press

Media appearances

@lawnlandscape featured our very own Anita Palmer, Chief Revenue Officer at Sperber Landscape Companies. Featured in Instagram
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Education
2018 - 2021
Bachelor of Business Administration (BBA)
Penn State University
2010 - 2012
Associate of Science (AS)
Northern Virginia Community College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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