Anita Rane

Inquirer
DISC Type : dc

Head of Brand Marketing - Cult Store at Curefit

Bengaluru, Karnataka, India

Overview

Anita is a seasoned brand and content marketing leader with over 18 years of experience, currently serving as the Head of Brand at Cult Store. An alumnus of St. Andrews College, her career is highlighted by a Cannes Cyber Lion Shortlist and Spikes Asia awards. Colleagues describe her as creative, spontaneous, and focused.

Outside of her marketing career, Anita is a creative artist who works as a playwright, play director, and singer/songwriter. She is passionate about fitness, follows a vegan lifestyle, and dedicates time to pet-sitting and animal welfare, having co-founded an initiative to support street dogs.

Unique fact: Anita co-founded Paws of India, an initiative dedicated to the welfare of street dogs.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Brand Storytelling
Her core focus is on creating compelling brand narratives, with extensive experience from strategy and ideation to execution across B2B and B2C sectors.
Go-to-Market Strategy
She specializes in building brand and content go-to-market strategies from the ground up, a skill she applies to startups, SMBs, and established companies like Cult Store.
Creative Marketing
Her career is decorated with creative accolades, including a Cannes Cyber Lion shortlist and Spikes Asia awards, reflecting her passion for award-winning campaign work.

Media Appearances

Anita has no verified media appearances

Work History

5-2025
Head of Brand Marketing - Cult Store at Curefit
11-2024 - 4-2025
Brand and Creative Director Consultant for startups and SMBs at Self-employed
5-2024 - 11-2024
Creative Director at Zupee
5-2022 - 4-2024
Associate Director - Brand at Gameskraft
5-2021 - 4-2022
Director - Brand Marketing & Design (US market) at Mobile Premier League (MPL)

Education

2001 - 2006
T.Y.B.A from St. Andrews College
Education details unavailable from Carmel Of St Joseph's, Mumbai

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Brand Marketing - Cult Store at Curefit
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Anita

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anita take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Anita

Personality Compatibility


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