Anita Rane in

Anita Rane

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Head of Brand Marketing - Cult Store at Curefit
📍 Bengaluru, Karnataka, India

Anita is a seasoned brand and content marketing leader with over 18 years of experience, currently serving as the Head of Brand at Cult Store. An alumnus of St. Andrews College, her career is highlighted by a Cannes Cyber Lion Shortlist and Spikes Asia awards. Colleagues describe her as creative, spontaneous, and focused.

Outside of her marketing career, Anita is a creative artist who works as a playwright, play director, and singer/songwriter. She is passionate about fitness, follows a vegan lifestyle, and dedicates time to pet-sitting and animal welfare, having co-founded an initiative to support street dogs.

Unique fact: Anita co-founded Paws of India, an initiative dedicated to the welfare of street dogs.

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Experience
18 Years
Current Role
Head of Brand Marketing - Cult Store
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Decision Approach
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Priorities

Topics Anita cares about

Brand Storytelling
Her core focus is on creating compelling brand narratives, with extensive experience from strategy and ideation to execution across B2B and B2C sectors.
Go-to-Market Strategy
She specializes in building brand and content go-to-market strategies from the ground up, a skill she applies to startups, SMBs, and established companies like Cult Store.
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Career

Work history

5-2025
Head of Brand Marketing - Cult Store
Curefit
11-2024 - 4-2025
Brand and Creative Director Consultant for startups and SMBs
Self-employed
5-2024 - 11-2024
Creative Director
Zupee
5-2022 - 4-2024
Associate Director - Brand
Gameskraft
5-2021 - 4-2022
Director - Brand Marketing & Design (US market)
Mobile Premier League (MPL)
In the press

Media appearances

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Education
2001 - 2006
T.Y.B.A
St. Andrews College
Education details unavailable
Carmel Of St Joseph's, Mumbai
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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