Anita Schillhorn van Veen

Initiator
DISC Type : Di

Executive Director at McKinney

Los Angeles Metropolitan Area, United States

Overview

Anita Schillhorn van Veen is the Executive Director of Strategy at McKinney, bringing a wealth of experience from agencies like Digitas and TBWA\Chiat\Day. An AdColor Leader and UCLA EMBA graduate, people describe her as thoughtful, inquisitive, and collaborative. Her work on major brands like Samsung and Pantene has won multiple awards.

Outside of her strategic work, Anita is deeply invested in building community. She is on the leadership team for "Ladies Who Strategize, " organizes a monthly networking breakfast, and writes a newsletter on culture and marketing. She has a background in documentary film and explores topics from AIs creative potential to storytelling.

She has a passion for writing and has a personal newsletter where she explores the intersection of marketing, culture, and social impact.

Personality Overview

Friendly Challenger

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Creative AI Applications
Explores the creative and imaginative possibilities of generative AI beyond productivity, sharing insights on platforms like OpenAI's Sora and authoring articles on the topic.
Community Building
Actively fosters professional networks through her leadership role in "Ladies Who Strategize" and by organizing a monthly breakfast club for creatives in Los Angeles.
Strategic Storytelling
Leverages her background in documentary filmmaking to find the human story within a brand, a skill she has applied to award-winning campaigns.

Media Appearances

Anita has no verified media appearances

Work History

1-2024
Executive Director at McKinney
9-2020 - 1-2024
Director of Strategy at McKinney
1-2020
Member at Sunday Dinner
7-2020 - 1-2024
Lead Team Member at Ladies Who Strategize
10-2017 - 9-2020
Founder & Strategic Lead at Frame Strategy

Education

8-2021 - 6-2023
Executive MBA from UCLA
2005 - 2007
MA from Temple University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Executive Director at McKinney
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Anita

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Anita take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Anita

Personality Compatibility


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