Anja Vogel
Login to view DISC.Anja Vogel is the Head of Consumer Insights DACH at Imperial Brands, leveraging extensive expertise in market research and customer experience from past roles at Peter Kölln and Kuehne + Nagel. She holds a Diplom from The Martin Luther University of Halle-Wittenberg and is also a university lecturer.
Anja is passionate about evolving food trends and understanding the values of younger consumers, particularly Generation Z. She frequently participates in panel discussions and industry events, sharing her insights on future-proofing brands to ensure they resonate with the next generation of customers.
She uniquely balances her senior corporate responsibilities with an academic role as a lecturer for Marketing & Market Research at FOM Hochschule.
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