Ankita Lodh

Inquirer
DISC Type : cd

Finance Content Writer at Ashika Group

Kolkata, West Bengal, India

Overview

Ankita Lodh is a finance content writer and strategist with over five years of experience specializing in BFSI, Fintech, and investing for brands in India and the US. She focuses on creating SEO-driven, compliant content to scale organic growth. People who have worked with her describe her as knowledgeable, thorough, and insightful.

Ankita holds a Bachelor of Arts from Calcutta University and is certified as an SEO Manager. She is passionate about crafting content that simplifies complexity and delivers a proven return on investment for clients.

She has successfully taken dormant blogs to the first page of search results in highly competitive Your Money, Your Life (YMYL) niches.

Personality Overview

Judgemental

Upfront

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Financial Content Strategy
She specializes in creating content for BFSI, Fintech, and investment platforms that respects compliance (SEBI, RBI, SEC) and drives organic growth.
SEO for Finance
Focuses on taking financial blogs to Page 1 in competitive "Your Money, Your Life" (YMYL) niches, demonstrating a deep understanding of high-stakes SEO.
Effective Copywriting
Her social media posts consistently advise on copywriting principles, emphasizing the importance of focusing on client transformation rather than the service itself.

Media Appearances

Ankita has no verified media appearances

Work History

6-2024
Finance Content Writer at Ashika Group
2-2024 - 12-2024
BFSI Writer at Pepper Content
11-2023 - 6-2024
Financial Writer and Researcher at Investcon Market Intelligence®
7-2023 - 8-2023
Crypto content writer at BrandKlick Media
5-2022
Freelance Writer at LinkedIn

Education

2013 - 2016
Bachelor of Arts - BA from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 5 Location : Kolkata, West Bengal, India Job Level : N/A Designation : Finance Content Writer at Ashika Group
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Insights For Selling To Ankita

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankita is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ankita

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ankita move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ankita take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ankita

Personality Compatibility


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