Ankita Modi

Critic
DISC Type : C

Product Marketing Manager at IFB Industries Ltd

Goa, India

Overview

Ankita is a marketing professional with over seven years of experience in the consumer electronics industry, having worked with major brands like LG, Hisense, and Toshiba. She specializes in brand building, devising marketing strategy, and leading sales teams to deliver business growth, supported by her MBA in Marketing and HR.

Based on her social activity, she expresses strong admiration for iconic business leaders known for their simplicity and integrity. She also shows an interest in corporate social responsibility, using platforms like Earth Day to promote eco-friendly products and greener living choices.

She has a distinct career path focused exclusively on marketing major home appliance and television brands.

Personality Overview

Information Seeker

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand Building
Her profile explicitly states a passion for "building brands for long term and maximizing brand competitiveness to grow value for business. "
Appliance Marketing
Her experience at IFB, LG, and Hisense, combined with recent posts promoting new refrigerators, highlights her focus on this sector.
Go-to-Market Strategy
She has strong experience developing insight-led offers and executing marketing campaigns to deliver business results.

Media Appearances

Ankita has no verified media appearances

Work History

9-2023
Product Marketing Manager at IFB Industries Ltd
4-2022 - 9-2023
Brand Marketing Manager at Hisense India
1-2020 - 4-2022
Channel Marketing Manager at LG Electronics
6-2019 - 12-2019
Management Trainee at LG Electronics
12-2018 - 1-2019
Project Intern at PeopleStrong

Education

Education details unavailable from Kendriya Vidyalaya
Master of Business Administration - MBA from Dr. B. R. Ambedkar University Delhi (AUD)

More Information

Social Presence :

Prographics :

Exp : 6 Location : Goa, India Job Level : Middle Designation : Product Marketing Manager at IFB Industries Ltd
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Insights For Selling To Ankita

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankita is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ankita

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ankita move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ankita take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ankita

Personality Compatibility


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