Ann Colville Somma

Observer
DISC Type : ci

Chief Brand Officer at Tru Fragrance & Beauty

Greater Boston, United States

Overview

Ann has no verified overview

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Ann has no verified topics they care about

Media Appearances

Ann has no verified media appearances

Work History

3-2022
Chief Brand Officer at Tru Fragrance & Beauty
4-2019
Chief Creative Officer (CCO) at Tru Fragrance & Beauty
8-2012 - 4-2019
VP Innovation / Product Development at Tru Fragrance & Beauty
7-2008 - 9-2012
Principal at Holier than Now / Innovation Consulting
2006 - 2008
Creative Director at The Kind Group / EOS (evolution of smooth)

Education

1995 - 1998
BA from New York University
2013 - 2013
Certificate: Introduction to Perfumery from FIT - The Jimmy Bell/Givaudan Creative Fragrance Development Program

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Brand Officer at Tru Fragrance & Beauty
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Insights For Selling To Ann

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ann

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ann move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ann take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ann

Personality Compatibility


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