Ann-Katrin Klusak

Questioner
DISC Type : c

Director Marketing Communications Mobility & Infrastructure at Messe Frankfurt

Frankfurt Rhine-Main Metropolitan Area, Germany

Overview

Ann-Katrin has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Ann-Katrin has no verified topics they care about

Media Appearances

Ann-Katrin has no verified media appearances

Work History

7-2007
Director Marketing Communications Mobility & Infrastructure at Messe Frankfurt
10-2002 - 7-2007
Press Officer New Business Development and Corporate PR at Messe Frankfurt

Education

1992 - 2002
Promotion from Otto-Friedrich-Universität Bamberg
1995 - 1996
Education details unavailable from University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 23 Location : Frankfurt Rhine-Main Metropolitan Area, Germany Job Level : Mid-senior Designation : Director Marketing Communications Mobility & Infrastructure at Messe Frankfurt
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Insights For Selling To Ann-Katrin

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann-Katrin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ann-Katrin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ann-Katrin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ann-Katrin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ann-Katrin

Personality Compatibility


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