Ann-Marie Kelly

Observer
DISC Type : ic

Chief Executive at Heart of Kent Hospice

Orpington, England, United Kingdom

Overview

Ann-Marie Kelly is the Chief Executive of Heart of Kent Hospice, where she has worked for over a decade. With a deep background in fundraising, she progressed from Director of Income Generation to CEO. She currently leads the hospices efforts to build a new, state-of-the-art facility.


In her first week as permanent Chief Executive, Ann-Marie secured planning approval for a new multi-million pound hospice.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Capital Campaigns
She is leading a significant capital campaign to raise £12 million for the construction of a new, purpose-built hospice for the Kent community.
End-of-Life Care
Passionate about providing compassionate, outstanding palliative and end-of-life care and expanding the hospice's reach to meet growing community needs.
Non-Profit Fundraising
Her career is centered on income generation for charities, balancing major project fundraising with the ongoing need to fund daily operational costs.

Media Appearances

Ann-Marie Kelly becomes interim CEO of Heart of Kent Hospice after Rachel Street steps down after six years. Featured in Kent Online

See Now

Work History

11-2025
Chief Executive at Heart of Kent Hospice
7-2025 - 11-2025
Interim Chief Executive Officer at Heart of Kent Hospice
6-2015 - 7-2025
Director of Income Generation at Heart of Kent Hospice
1-2010 - 5-2015
Senior Development Manager at The Children's Society
3-2006 - 10-2008
Fundraising Consultant at The Management Centre

Education

4-2021 - 12-2022
Level 7 Senior Leadership Apprenticeship Programme from Happy Ltd
10-2020 - 6-2021
Developing Leaders Programme from Windsor Leadership

More Information

Social Presence :

Prographics :

Exp : 26 Location : Orpington, England, United Kingdom Job Level : N/A Designation : Chief Executive at Heart of Kent Hospice
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Insights For Selling To Ann-Marie

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann-Marie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ann-Marie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ann-Marie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ann-Marie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ann-Marie

Personality Compatibility


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