Ann-Sofie Mærsk Jønstrup in

Ann-Sofie Mærsk Jønstrup

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VP, Direktør for Commercial Excellence at Alm. Brand Group
📍 Copenhagen, Capital Region of Denmark, Denmark

Ann-Sofie Mærsk Jønstrup is the VP and Director of Commercial Excellence at Alm. Brand Group, where she focuses on enhancing customer and employee experiences to drive business success. Her expertise lies in leadership, business transformation, and strategy execution, with a career spanning roles at Telia and Tryg. She holds a Masters from the University of Amsterdam.

While her public profile is focused on her professional achievements, she demonstrates a hands-on approach to leadership and customer understanding. This is highlighted by her leading initiatives where she and other headquarters staff personally called customers to gather direct feedback and improve service, showcasing a deep commitment to customer-centricity.

She was instrumental in launching Alm. Brand Groups 2028 corporate strategy, which emphasizes strengthening customer interactions and experiences.

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Experience
10 Years
Current Role
VP, Direktør for Commercial Excellence
Job Level
Senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Ann-Sofie cares about

Commercial Strategy
She leads Commercial Excellence and recently launched the company's new corporate strategy for 2028, focusing on unlocking potential and improving customer meetings.
Customer Engagement
A core part of her previous roles. She led an initiative at Telia where over 100 HQ employees called customers directly to gain insights and wish them a happy holiday.
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Career

Work history

1-2026
VP, Direktør for Commercial Excellence
Alm. Brand Group
1-2025 - 1-2026
Head of Business Management, Commercial Lines
Alm. Brand Group
1-2024 - 1-2025
Director of Customer Engagement & Business Transformation
Telia
8-2020 - 1-2024
Head of Channel Management & Business Transformation, Consumer & Channels
Telia
1-2019 - 7-2020
Project Manager, Project Management Office (PMO), Private DK
Tryg
In the press

Media appearances

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Education
3-2022 - 1-2023
Executive Coaching & Leadership
Henley Business School
2016 - 2017
Master
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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