Ann-Sofie Mærsk Jønstrup is the VP and Director of Commercial Excellence at Alm. Brand Group, where she focuses on enhancing customer and employee experiences to drive business success. Her expertise lies in leadership, business transformation, and strategy execution, with a career spanning roles at Telia and Tryg. She holds a Masters from the University of Amsterdam.
While her public profile is focused on her professional achievements, she demonstrates a hands-on approach to leadership and customer understanding. This is highlighted by her leading initiatives where she and other headquarters staff personally called customers to gather direct feedback and improve service, showcasing a deep commitment to customer-centricity.
She was instrumental in launching Alm. Brand Groups 2028 corporate strategy, which emphasizes strengthening customer interactions and experiences.
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