Ann-Sofie Mærsk Jønstrup

Inquirer
DISC Type : dc

VP, Direktør for Commercial Excellence at Alm. Brand Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Ann-Sofie Mærsk Jønstrup is the VP and Director of Commercial Excellence at Alm. Brand Group, where she focuses on enhancing customer and employee experiences to drive business success. Her expertise lies in leadership, business transformation, and strategy execution, with a career spanning roles at Telia and Tryg. She holds a Masters from the University of Amsterdam.

While her public profile is focused on her professional achievements, she demonstrates a hands-on approach to leadership and customer understanding. This is highlighted by her leading initiatives where she and other headquarters staff personally called customers to gather direct feedback and improve service, showcasing a deep commitment to customer-centricity.

She was instrumental in launching Alm. Brand Groups 2028 corporate strategy, which emphasizes strengthening customer interactions and experiences.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Commercial Strategy
She leads Commercial Excellence and recently launched the company's new corporate strategy for 2028, focusing on unlocking potential and improving customer meetings.
Customer Engagement
A core part of her previous roles. She led an initiative at Telia where over 100 HQ employees called customers directly to gain insights and wish them a happy holiday.
Business Transformation
Held director-level roles in business transformation at Telia, focusing on omnichannel performance, distribution strategy, and improving customer lifecycle management.

Media Appearances

Ann-Sofie has no verified media appearances

Work History

1-2026
VP, Direktør for Commercial Excellence at Alm. Brand Group
1-2025 - 1-2026
Head of Business Management, Commercial Lines at Alm. Brand Group
1-2024 - 1-2025
Director of Customer Engagement & Business Transformation at Telia
8-2020 - 1-2024
Head of Channel Management & Business Transformation, Consumer & Channels at Telia
1-2019 - 7-2020
Project Manager, Project Management Office (PMO), Private DK at Tryg

Education

3-2022 - 1-2023
Executive Coaching & Leadership from Henley Business School
2016 - 2017
Master from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 10 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : VP, Direktør for Commercial Excellence at Alm. Brand Group
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Insights For Selling To Ann-Sofie

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann-Sofie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ann-Sofie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ann-Sofie move?

  • Their decision making speed is somewhere in the middle.
  • Can Ann-Sofie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ann-Sofie

Personality Compatibility


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