Anna Bayón Orcajo

Sharpshooter
DISC Type : DC

Fundadora at Authentic Brands

Spain

Overview

Anna Bayón Orcajo is the founder of Authentic Brands, specializing in personal branding strategies for CEOs and managers on LinkedIn. Recognized as a Top Voice by LinkedIn and a National Marketing Awards winner, she helps leaders convert content into impact. People often describe her as creative, practical, and authentic, with a deep knowledge of her field.

Personality Overview

Fast But Analytical

Precise But Practical

Rigorous & Demanding

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Personal Branding
Founder of Authentic Brands, she focuses on helping CEOs and managers build impactful personal brands and generate opportunities on LinkedIn.
LinkedIn Strategy
Recognized as a LinkedIn Top Voice, she is an expert in creating visibility and opportunities on the platform through strategic content and positioning.
Digital Marketing
Her experience spans multiple sectors, including Web3, AI, and cosmetics, where she has developed comprehensive digital marketing strategies for global clients.

Media Appearances

Anna has no verified media appearances

Work History

10-2025
Fundadora at Authentic Brands
5-2024
Marca Personal | Fractional CMO | Ghostwriter | Full Stack Marketer | Formación | Speaker at ABO Digital Strategy
10-2024
Docente de Marca Personal at Escuela Internacional de Protocolo
5-2023
Top Voice Next Gen at LinkedIn
2-2023
Content Creator at LinkedIn

Education

One Semester Exchange Program from Florida International University
Grado de Marketing + Título Superior en Negocios Digitales from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 3 Location : Spain Job Level : Leadership Designation : Fundadora at Authentic Brands
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If convinced, they can reach decisions quite fast.
  • Can Anna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anna

Personality Compatibility


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