Anna Cabrera

Initiator
DISC Type : Di

Writer/Editor/Coach at Creative Connex

Canada

Overview

Anna Cabrera is a speaker and storytelling consultant with over 20 years of experience helping leaders connect with their audiences. Described by colleagues as talented, insightful, and a phenomenal marketing mind, her expertise spans coaching, ghostwriting, and public speaking. She is an alumna of the University of Windsor and Cornell Universitys SC Johnson College of Business.

Personally, Anna is a Certified Master Life Coach with a certification in The Science of Happiness. She has a passion for classic literature, referencing "Little Women" as a source of inspiration, and frequently writes about the power of personal narrative in shaping identity. Her interests range from Disney Entertainment to Global Affairs Canada.

As an Adjunct Lecturer, Anna teaches a diverse range of subjects including e-sports marketing and the psychology of sales and promotion.

Personality Overview

Risk-Accepting

Impact-Oriented

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Leadership Storytelling
Her entire professional focus is on helping founders and executives craft and share unforgettable stories to build their brand and connect with audiences.
Authentic Communication
Emphasizes helping clients sound like themselves rather than being perfect, a theme reflected in her posts and client recommendations about being genuine.
Personal Narrative
Frequently posts about how the stories we tell ourselves—often absorbed from others or trauma—shape our lives and how we can rewrite them.

Media Appearances

Creative Connex – Meet Anna Cabrera (Writer, Storytelling Consultant & Educator). Featured in Facebook

See Now

Work History

5-2024
Writer/Editor/Coach at Creative Connex
2-2018
Co-Founder at CM Consulting
11-2017
Copywriter at Downtown Windsor Business Improvement Association (DWBIA)
2-2015 - 2-2018
Special Sections Coordinator at Postmedia Network Inc.
9-2013
Adjunct Lecturer at St. Clair College

Education

SC Johnson College of Business from Cornell University
Bachelor of Arts - BA from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 20 Location : Canada Job Level : Leadership Designation : Writer/Editor/Coach at Creative Connex
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anna

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anna

Personality Compatibility


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