Anna Clifford

Wildcard
DISC Type : ics

Chief People Officer at interactive investor

Manchester Area, United Kingdom

Overview

Anna has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

5-2024
Chief People Officer at interactive investor
2-2023 - 5-2024
Head of People at interactive investor
1-2020 - 2-2023
Head of Talent, Resourcing and Capability at interactive investor
7-2017 - 10-2019
Head of Talent and Youth Programmes at Vodafone
11-2016 - 7-2017
Senior HR Business Partner - Partner Markets and Retail (maternity cover) at Vodafone

Education

2009 - 2012
Post-Graduate Diploma from Chartered Institute of Personnel & Development
2007 - 2008
MSc from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Chief People Officer at interactive investor
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anna

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anna take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Anna

Personality Compatibility


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