Anna Docherty

Commander
DISC Type : D

Head of 3D & CGI at Article

Vancouver, British Columbia, Canada

Overview

Anna Docherty is a digital transformation executive and the Head of 3D & CGI at Article. She is at the forefront of 3D commerce and spatial computing, having led the companys complete transition from traditional photography to a fully scaled CGI pipeline. Colleagues describe her as an innovative and dedicated leader with unparalleled leadership skills.

Interesting fact: Anna architected and built the intelligent asset pipeline that enabled Article to move entirely away from photography for its product visualizations.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond well to strong and respectful communication.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Spatial Computing
She is a recognized thought leader, recently speaking on "Navigating the Spatial Computing Revolution" at the INNOVATEwest conference, focusing on AR and VR.
3D Commerce
Her work focuses on pioneering the use of CGI, AR, and VR to enhance product visualization and create immersive, engaging online shopping experiences for furniture.
Building 3D Teams
She is actively expanding her department at Article, frequently posting about hiring 3D Modelers and a Senior CGI Technical Director to build out her team.

Media Appearances

Anna has no verified media appearances

Work History

11-2021
Head of 3D & CGI at Article
11-2021
Managing Director at Stedman Stark
Creative Director at Westwing Home & Living
3D Designer at BoConcept A/S
Design Instructor at Alberta College of Art + Design

Education

2005 - 2010
Bachelor of Design from University of Alberta
2001 - 2004
Bachelor of Business Administration from Mount Royal University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : Head of 3D & CGI at Article
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Anna take some risk or not?

  • The risks don’t matter much to them.

You And Anna

Personality Compatibility


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