Anna Goede is the Head of Global Marketing Procurement at FrieslandCampina, where she leads strategic sourcing and drives A&P effectiveness. With a background in marketing consultancy at Accenture, she holds a Masters in Marketing from Vrije Universiteit Amsterdam and is certified in Agile and Scrum concepts.
She has deep domain expertise in media and marketing technology, having previously managed this specific procurement category at FrieslandCampina before her promotion to department head.
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