Anna Goede in

Anna Goede

Critic · DISC type C
Head of Global Marketing Procurement at FrieslandCampina
📍 Amsterdam, North Holland, Netherlands

Anna Goede is the Head of Global Marketing Procurement at FrieslandCampina, where she leads strategic sourcing and drives A&P effectiveness. With a background in marketing consultancy at Accenture, she holds a Masters in Marketing from Vrije Universiteit Amsterdam and is certified in Agile and Scrum concepts.

She has deep domain expertise in media and marketing technology, having previously managed this specific procurement category at FrieslandCampina before her promotion to department head.

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Experience
12 Years
Current Role
Head of Global Marketing Procurement
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Anna shows up

Precise
Information Seeker
ROI Driven

It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Anna cares about

Marketing Procurement
As the Head of Global Marketing Procurement, she focuses on strategic sourcing, supplier relationships, and optimizing costs for marketing initiatives.
A&P Effectiveness
Her role explicitly involves driving Advertising & Promotion (A&P) effectiveness, a key area of business impact she is responsible for at FrieslandCampina.
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Career

Work history

7-2025
Head of Global Marketing Procurement
FrieslandCampina
4-2024 - 6-2025
Global Category Procurement Manager Media & Marketing Technology
FrieslandCampina
5-2022 - 3-2024
Global Category Procurement Manager Media
FrieslandCampina
9-2020 - 5-2022
Marketing Advisory Consultant
Accenture Song
11-2018 - 9-2020
Senior Media Management Consultant
Accenture
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Master Marketing (Msc)
Vrije Universiteit Amsterdam (VU Amsterdam)
2012 - 2013
Premaster
Vrije Universiteit Amsterdam (VU Amsterdam)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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