Anna Hovhannisyan

Observer
DISC Type : ci

AI Strategy and Solutions Manager at ASICS

Netherlands

Overview

Anna is an AI Strategy and Solutions Manager at ASICS with nearly a decade of experience in emerging technologies like AI, ML, and XR. A graduate of The University of Manchester, she has delivered solutions for global brands like Google and Visa. Colleagues describe her as a quick learner, a problem-solver, and an exceptional leader.

Outside of work, Anna is passionate about community engagement and empowering the next generation. She supports the Society for Orphaned Armenian Relief and shows a keen interest in engaging youth with technology, having organized an event for teens to create sneaker prototypes with ASICS visual tools.

She was part of a team that won a Gold Award in Brand Experiences for their work on the "Ellinikon: The Experience Center" project.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI Product Strategy
Currently shapes AI strategy at ASICS and previously led the development of an AI-powered VR learning platform at Talespin.
Emerging Technologies
Her experience spans AI, ML, XR, and IoT, focusing on building forward-thinking products and enabling organizational change through new tech.
Innovative Brand Experiences
She has led brand and digital innovation initiatives for clients like Google and Estée Lauder and won an award for an immersive exhibition experience.

Media Appearances

Anna has no verified media appearances

Work History

4-2025
AI Strategy and Solutions Manager at ASICS
11-2020 - 3-2025
Senior Project Manager | Experience & Platforms at Monks
1-2021 - 7-2022
Product Manager | Virtual Events Platform at Monks
11-2019 - 10-2020
Product Manager | AI-powered VR Learning Experience Platform at Talespin ✈️
5-2018 - 9-2019
Project Manager (agency placement)| web/ e-commerce, mobile, CRM, ML at Fetch Pet Insurance

Education

2014 - 2015
Master of Science - MS from The University of Manchester
2009 - 2013
Bachelor of Science (B.Sc.) from Yerevan State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Netherlands Job Level : Middle Designation : AI Strategy and Solutions Manager at ASICS
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Anna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Anna take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Anna

Personality Compatibility


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