Anna-Karin Falk in

Anna-Karin Falk

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Marketing Director - Interim at Duni Group
📍 Helsingborg, Skåne County, Sweden

Anna-Karin Falk is an international marketing executive with over 15 years of experience at global FMCG companies, including Unilever. She is the interim Marketing Director at Duni Group and a Board Member at Midsona AB. She holds an MSc in Business and Economics from the University of Gothenburg, specializing in brand strategy and growth.

Described as a high-energy leader, Anna-Karin excels at achieving results through strategic influence and relationship building. She is recognized for her ability to motivate and raise team spirit across diverse businesses and cultures, combining business acumen with a creative, entrepreneurial drive to deliver successful outcomes.

She concurrently serves as an executive leader for Duni Group while holding a board member position at Midsona AB.

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Experience
5 Years
Current Role
Marketing Director - Interim
Job Level
Mid-senior
Location
Helsingborg, Skåne County, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anna-Karin cares about

Brand Transformation
As Group CMO at Euroflorist, she led a significant brand transformation journey. She has founded a consultancy focused on building strong brands across markets.
Sustainable Business
Her current role at Duni Group involves a focus on becoming a sustainability leader. She is also a board member at Midsona, a company centered on health and sustainable living.
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Career

Work history

5-2024
Marketing Director - Interim
Duni Group
5-2023
Board Member
Midsona AB (MSONA)
5-2021 - 3-2024
Group CMO
Euroflorist
2-2020 - 5-2021
Business & Brand Strategist
Happinez
1-2020
Business & Brand Strategist
Market Navigators
In the press

Media appearances

Changes in Duni Group's Management Team. Featured in Duni Group
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Education
1988 - 1992
MBA
School of Business, Economics and Law at the University of Gothenburg
1991 - 1991
Economics
University of Valencia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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