Anna-Karin Falk

Captain
DISC Type : DS

Marketing Director - Interim at Duni Group

Helsingborg, Skåne County, Sweden

Overview

Anna-Karin Falk is an international marketing executive with over 15 years of experience at global FMCG companies, including Unilever. She is the interim Marketing Director at Duni Group and a Board Member at Midsona AB. She holds an MSc in Business and Economics from the University of Gothenburg, specializing in brand strategy and growth.

Described as a high-energy leader, Anna-Karin excels at achieving results through strategic influence and relationship building. She is recognized for her ability to motivate and raise team spirit across diverse businesses and cultures, combining business acumen with a creative, entrepreneurial drive to deliver successful outcomes.

She concurrently serves as an executive leader for Duni Group while holding a board member position at Midsona AB.

Personality Overview

Planner & Achiever

Output-Driven

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Transformation
As Group CMO at Euroflorist, she led a significant brand transformation journey. She has founded a consultancy focused on building strong brands across markets.
Sustainable Business
Her current role at Duni Group involves a focus on becoming a sustainability leader. She is also a board member at Midsona, a company centered on health and sustainable living.
Corporate Governance
Serves as a Board Member for Midsona AB, a publicly traded company on Nasdaq Stockholm, demonstrating experience in corporate oversight and long-term strategy.

Media Appearances

Changes in Duni Group's Management Team. Featured in Duni Group

See Now

Work History

5-2024
Marketing Director - Interim at Duni Group
5-2023
Board Member at Midsona AB (MSONA)
5-2021 - 3-2024
Group CMO at Euroflorist
2-2020 - 5-2021
Business & Brand Strategist at Happinez
1-2020
Business & Brand Strategist at Market Navigators

Education

1988 - 1992
MBA from School of Business, Economics and Law at the University of Gothenburg
1991 - 1991
Economics from University of Valencia

More Information

Social Presence :

Prographics :

Exp : 5 Location : Helsingborg, Skåne County, Sweden Job Level : Mid-senior Designation : Marketing Director - Interim at Duni Group
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Insights For Selling To Anna-Karin

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna-Karin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anna-Karin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anna-Karin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anna-Karin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anna-Karin

Personality Compatibility


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