Anna Kostova

Enthusiast
DISC Type : i

VP, People & Culture at Orfium

Bulgaria

Overview

Anna is the VP of People & Culture at Orfium, bringing over seven years of experience in HR operations and designing total rewards solutions. An ACCA professional with a degree from International Business School, she is skilled in implementing HR systems and global job architectures. Colleagues describe her as proactive, analytical, and detail-oriented.

She believes the most important qualities for success are respect, courage, hard work, and perseverance. Anna is passionate about creating a rewarding and inclusive work environment that fosters engagement, performance, and well-being for all employees.

Unique fact: She combines her deep expertise in human resources with a strong professional background in accounting and finance.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Total Rewards
Has extensive experience designing and managing global total rewards solutions, aligning compensation and benefits with business goals and market trends.
Employee Wellness
Passionate about fostering employee well-being, she has successfully launched a global wellness program to create a more inclusive and engaging work environment.
Global HR Architecture
A key accomplishment includes creating and designing job architecture, including career paths and compensation bands, on a global level.

Media Appearances

Anna has no verified media appearances

Work History

8-2025
VP, People & Culture at Orfium
2-2025 - 8-2025
Senior Director, People & Culture at Orfium
12-2023 - 2-2025
Global Compensation & Benefits, and HR Operations Director at Orfium
4-2023 - 12-2023
Vice President, Total Rewards at Brandwatch
8-2022 - 4-2023
Global Director, Total Rewards at Brandwatch

Education

2009 - 2013
Bachelor's degree from International Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bulgaria Job Level : Senior Designation : VP, People & Culture at Orfium
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Anna

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Anna take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Anna

Personality Compatibility


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