Anna Luo in

Anna Luo

Captain · DISC type DS
Executive Vice President, Customer Innovation & Marketing at Jivox
📍 San Mateo, California, United States

Anna Luo leads Customer Innovation & Marketing at Jivox, focusing on accelerating digital commerce through AI-driven commerce media. An MIT graduate, she has two decades of experience in scaling startups and driving growth through data-driven personalization and technology. Colleagues describe her as a helpful, savvy, and amazing team player with unique analytical skills.

Outside of her marketing career, Anna is a competitive endurance athlete who has competed in the Long Course Aquabike National Championships, earning a spot on Team USA. She is passionate about mentoring young professionals and explores technologys broader impact on business and society.

She serves as a board adviser for Tangent. ai, an Alchemist Accelerator startup, guiding their product vision and AI applications.

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Experience
24 Years
Current Role
Executive Vice President, Customer Innovation & Marketing
Job Level
Leadership
Location
San Mateo, California, United States
Personality Overview

How Anna shows up

Decisive But Calm
Long-Term Thinker
Dynamic But Sincere

They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Anna cares about

AI in Commerce
Her current mission at Jivox is to automate and activate commerce media campaigns using data and AI. She frequently discusses agentic AI and AI model reliability.
Personalization at Scale
A core theme in her work is using technology to create 1: 1 marketing experiences that are relevant and respectful of consumer privacy.
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Career

Work history

2-2025
Executive Vice President, Customer Innovation & Marketing
Jivox
11-2020 - 1-2025
Senior Vice President, Customer Innovation & Marketing
Jivox
9-2016 - 10-2020
VP of Marketing
Jivox
2018
Official Member
Forbes Communications Council
2018
Board Adviser
Tangent.ai, an Alchemist Accelerator Startup
In the press

Media appearances

Anna Luo - Jivox. Featured in Jivox (Company Bio)
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Anna Luo, Author at Jivox. Featured in Jivox (Author Page)
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Education
Master of Science
Massachusetts Institute of Technology
B.A.
University of California, Berkeley
Bachelor of Arts - BA
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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