Anna Masker

Commander
DISC Type : D

SVP of Client Accounting Services (CAS) Development at Dark Horse CPAs

New York City Metropolitan Area, United States

Overview

Anna Masker is the SVP of CAS Development at Dark Horse CPAs, bringing over 20 years of finance and accounting expertise. An NYU MBA graduate with a Blockchain Certification from MIT, she is a recognized leader in outsourced accounting for both traditional and cryptocurrency sectors and a Top 50 Women in Accounting award winner.

Outside of her professional life, Anna is an avid traveler who enjoys trail running and hiking. She is also passionate about her community, conducting therapy visits with her dog. Anna loves exploring her culinary creativity by hosting dinner parties for friends and family.

She once grew her own outsourced accounting practice by an incredible 800% in two years by strategically pivoting into the crypto accounting niche.

Personality Overview

Very Quick

Impact-Driven

Risk-Taker

They are not always relationship oriented.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Crypto Accounting
Holds a Blockchain Certification from MIT and has extensive experience advising crypto startups in areas like DeFi, NFTs, and DAOs. She founded a "Women in Crypto Accounting" group.
Client Accounting Services (CAS)
Her current role focuses on leading and advancing CAS engagements within Dark Horse CPAs, helping principals and accelerators grow their practices.
AI in Accounting
She has authored articles discussing the future of automation and AI in the accounting industry, showing a keen interest in how technology can enhance services.

Media Appearances

Anna has no verified media appearances

Work History

11-2024
SVP of Client Accounting Services (CAS) Development at Dark Horse CPAs
5-2024 - 11-2024
Principal at ProfitLinq Advisors
3-2023 - 5-2024
Digital Asset Practice Segment Lead at Kranz Consulting
12-2019 - 3-2023
Partner at ProfitLinq
7-2007 - 12-2019
President at Profit Point Consulting

Education

2001 - 2004
MBA from NYU Stern School of Business
1992 - 1996
B.S. from Manhattan University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : SVP of Client Accounting Services (CAS) Development at Dark Horse CPAs
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anna take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anna

Personality Compatibility


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