Anna McEvoy

Judge
DISC Type : Dc

Associate Director, Digital Experience Manager at NatWest Group

London, England, United Kingdom

Overview

Anna is a product and transformation leader at NatWest, focusing on implementing AI-led solutions for the retail business. A graduate of Cardiff University with a degree in Economics and Management, she is described by colleagues as a "consummate Marketing professional". Her expertise lies in enhancing digital customer experiences and delivering key digital propositions.

She received an International Marketing Recognition Award for delivering Allied Irish Banks first-ever customer video series.

Personality Overview

Demanding

Features Driven

Objective Thinker

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Generative AI
Recently completed a Gen AI course, attended a Google HQ event on the topic, and holds a certification in "Career Essentials in Generative AI".
Customer Personalisation
Previously led the “Insights” section of the NatWest mobile app, which generates personalised insights for a customer base of approximately 20 million.
Digital Transformation
Her current role is in "Product and Transformation, " where she is responsible for implementing new technologies and AI solutions across the retail business.

Media Appearances

Anna has no verified media appearances

Work History

3-2022
Associate Director, Digital Experience Manager at NatWest Group
8-2018 - 3-2022
Digital Marketing Manager at Coutts
11-2016 - 12-2018
Assistant Marketing Manager (Digital and Brand) at Allied Irish Bank (GB)
1-2016 - 11-2016
Assistant Marketing Manager (Brand and Strategy) at Allied Irish Bank (GB)
6-2015 - 12-2015
Account Executive at CCD PR

Education

2010 - 2014
Economics and Management from Cardiff University / Prifysgol Caerdydd
2003 - 2010
Education details unavailable from Channing School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Associate Director, Digital Experience Manager at NatWest Group
URL has been copied!

Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Anna take some risk or not?

  • The risks don’t matter much to them.

You And Anna

Personality Compatibility


Other NatWest Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.