Anna McEvoy in

Anna McEvoy

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Associate Director, Digital Experience Manager at NatWest Group
📍 London, England, United Kingdom

Anna is a product and transformation leader at NatWest, focusing on implementing AI-led solutions for the retail business. A graduate of Cardiff University with a degree in Economics and Management, she is described by colleagues as a "consummate Marketing professional". Her expertise lies in enhancing digital customer experiences and delivering key digital propositions.

She received an International Marketing Recognition Award for delivering Allied Irish Banks first-ever customer video series.

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Experience
11 Years
Current Role
Associate Director, Digital Experience Manager
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Anna cares about

Generative AI
Recently completed a Gen AI course, attended a Google HQ event on the topic, and holds a certification in "Career Essentials in Generative AI".
Customer Personalisation
Previously led the “Insights” section of the NatWest mobile app, which generates personalised insights for a customer base of approximately 20 million.
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Career

Work history

3-2022
Associate Director, Digital Experience Manager
NatWest Group
8-2018 - 3-2022
Digital Marketing Manager
Coutts
11-2016 - 12-2018
Assistant Marketing Manager (Digital and Brand)
Allied Irish Bank (GB)
1-2016 - 11-2016
Assistant Marketing Manager (Brand and Strategy)
Allied Irish Bank (GB)
6-2015 - 12-2015
Account Executive
CCD PR
In the press

Media appearances

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Education
2010 - 2014
Economics and Management
Cardiff University / Prifysgol Caerdydd
2003 - 2010
Education details unavailable
Channing School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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