Anna Redbond

Trailblazer
DISC Type : DI

Head of Marketing at Flagsmith

Bozeman, Montana, United States

Overview

Anna is the founding Head of Marketing at Flagsmith, leading GTM and content strategies for the B2B SaaS developer tool. A graduate of Royal Holloway, University of London, she excels in developer marketing and believes in balancing brand storytelling with directly attributable results. Colleagues describe her as diligent, creative, kind, and smart.

Outside of her marketing role, Annas background includes a transition from being a historian in London to a wrangler in Montana. She has a stated interest in high-quality content from sources like The New York Times and Oxford University Press, suggesting a passion for reading and journalism in her personal time.

Unique fact: Anna is a historian turned wrangler, having made a significant life and career change by moving from London to Montana.

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Developer Marketing
She specializes in creating jargon-free content that resonates with technical audiences by drawing inspiration directly from conversations with developers.
Brand & Storytelling
A strong believer in the power of brand, community, and story as essential marketing pillars, even for efforts that don't have direct attribution.
Content Repurposing
Focuses on strategically repurposing content, such as podcasts, into various formats to maximize reach and distribute valuable information to her audience.

Media Appearances

Anna Redbond – CMO at Flagsmith (Podcast Interview). Featured in Voxgig

See Now

Work History

12-2023
Head of Marketing at Flagsmith
3-2023 - 12-2023
Marketing Manager at Flagsmith
12-2022
Marketing Consultant at Freelance
9-2022 - 1-2023
Product Marketing Manager at Datasaur
4-2022 - 9-2022
Technical Content Writer at Datasaur

Education

2010 - 2013
Bachelor’s Degree from Royal Holloway, University of London
2007 - 2009
High School from Godalming College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bozeman, Montana, United States Job Level : Mid-senior Designation : Head of Marketing at Flagsmith
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anna

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Anna take some risk or not?

  • They can take risks if necessary.

You And Anna

Personality Compatibility


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