Anna Richey

Examiner
DISC Type : cs

Founder/CEO at Two Chicks

London, England, United Kingdom

Overview

Anna Richey is the co-founder and CEO of Two Chicks, the company that pioneered the liquid egg white category in the UK. With a background in broadcast journalism at CNN and ITN, she leads commercial strategy, scaling the brand across major UK supermarkets and into Europe and the Middle East. She attended Harvard Business School for negotiation.

Anna is deeply passionate about empowering the next generation of female business leaders. She co-founded Future Female Entrepreneur and the Two Chicks Empowerment Fund to provide mentoring, support, and inspiration for young women, driven by her own early-career challenges in securing funding and finding role models.

A fortune-teller once told her she would start a business before she and her co-founder hatched the plan for Two Chicks.

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Female Entrepreneurship
Co-founded 'Future Female Entrepreneur' to mentor and inspire the next generation of women in business, addressing funding gaps and lack of role models.
Food Innovation
Identified a gap in the market by bringing liquid egg whites from the US to the UK, establishing a new consumer product category.
Scaling a Business
Grew Two Chicks from a small startup into an international brand stocked in every major UK supermarket, demonstrating expertise in retail and international expansion.

Media Appearances

Anna Richey: Two Chicks Co‑founder. Featured in Alumni Voices

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Anna Richey & Alla Ouvarova, Two Chicks. Featured in Startups.co.uk Podcast

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Two Chicks CEO: Be open about who your audience will be. Featured in Business Leader

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Work History

8-2007
Founder/CEO at Two Chicks
1-2022
Director at Future Female Entrepreneur

Education

Changing the Game: Negotiation and Competitive Decision-Making from Harvard Business School
Master's degree from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Founder/CEO at Two Chicks
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Anna

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Anna take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Anna

Personality Compatibility


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