Camilla Barnard

Observer
DISC Type : ci

Co-founder & Brand Director at Rude Health

London, England, United Kingdom

Overview

Camilla Barnard is the co-founder and former Brand Director of Rude Health, a pioneering healthy food and drink company she started at her kitchen table in 2005. She successfully grew the brand for nearly two decades before her recent exit. Camilla is a graduate of Newcastle University.

Outside of her entrepreneurial ventures, Camilla is a mother of two and an author, having published a book on sourdough. She is passionate about quality food, a principle that extends from her business to her home life. In her downtime, she enjoys yoga, spending weekends at the beach, and gardening.

She and her co-founder had muesli as the confetti at their wedding.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Food Entrepreneurship
Co-founded Rude Health with a £4, 000 investment and grew it into a major international brand over 19 years before its recent acquisition.
Brand Building
As Brand Director, she was the creative force behind Rude Health's bold, desirable, and industry-disrupting packaging and identity.
Sustainable Ingredients
Emphasizes using high-quality, kitchen-cupboard ingredients, such as sourcing almonds from Sicily instead of California to conserve water, to create healthy and flavorful products.

Media Appearances

Camilla Barnard - Rude Health Co-Founder - Apple Podcasts. Featured in Apple Podcasts

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Camilla Barnard, Rude Health, co‑founder – HUNGRY Podcast. Featured in Spotify

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Camilla Barnard, Rude Health – Time and Leisure Social. Featured in Spotify

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Work History

10-2024
Co-founder & Brand Director at Rude Health

Education

1990 - 1994
BA 2.1 from Newcastle University
1983 - 1989
Education details unavailable from Beaconsfield High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Co-founder & Brand Director at Rude Health
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Insights For Selling To Camilla

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Camilla is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Camilla

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Camilla move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Camilla take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Camilla

Personality Compatibility


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