Anna Roscio

Questioner
DISC Type : c

Consigliere di amministrazione at Intesa Sanpaolo Innovation Center

Italy

Overview

Anna Roscio is the Executive Director of Sales & Marketing for businesses at Intesa Sanpaolo, where she spearheads initiatives for SMEs, Agribusiness, and the Third Sector. A graduate of the Università degli Studi di Torino with an MBA, she serves on the boards of Intesa Sanpaolo Innovation Center and Neva SGR.

Outside of her primary executive duties, Anna dedicates time to volunteer activities that support scientific research for rare diseases. For leisure, she enjoys cinema and cooking, having participated in amateur culinary courses.

She is a board member at SRM, an association focused on economic research and development for Southern Italy, reflecting a commitment to national economic growth.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

SME Competitiveness
She is responsible for developing products, services, and marketing strategies to support the growth and daily operations of Italian small and medium-sized enterprises.
Sustainable Growth
Frequently speaks on the importance of sustainability as a catalyst for industrial transformation and competitiveness, backing ESG-focused financing for businesses.
Digital & Green Transition
Actively involved in supporting companies through Italy's "Transizione 5. 0" plan, emphasizing investments in technology, innovation, and green initiatives.

Media Appearances

Anna has no verified media appearances

Work History

2-2025
Consigliere di amministrazione at Intesa Sanpaolo Innovation Center
5-2021
Consigliere di amministrazione at SRM - Associazione Studi e Ricerche per il Mezzogiorno
4-2023
Consigliere di amministrazione at NEVA SGR
1-2020
Executive Director Responsabile Direzione Sales & Marketing Imprese at Intesa Sanpaolo
6-2018 - 1-2020
Responsabile Prodotti e Servizi - Direzione Sales & Marketing Imprese at Intesa Sanpaolo

Education

1990 - 1991
Master's degree from Scuola di amministrazione aziendale di torino
1985 - 1989
laurea from Università degli Studi di Torino

More Information

Social Presence :

Prographics :

Exp : 10 Location : Italy Job Level : Senior Designation : Consigliere di amministrazione at Intesa Sanpaolo Innovation Center
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anna

Personality Compatibility


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