Valeria is the Head of Marketing & Communication for buddy, UniCredits digital bank. A senior expert in digital marketing, she leverages her Masters degree in Economics and Statistics to drive customer acquisition, retention, and commercial optimization through data-driven strategies.
Her professional philosophy is that all marketing decisions must be fundamentally based on big data analysis.
Valeria Di Lauro
Head of Marketing & Communication buddy UniCredit at UniCredit
Rome, Latium, Italy
Overview
Topics They Care About
Data-Driven Marketing
Her profile explicitly states that "all my decisions are based on data, " linking her marketing expertise to her background in Economics and Statistics.
Digital Customer Acquisition
This is a core listed expertise, focusing on acquiring and retaining customers for a digital banking service like buddybank.
Fintech Innovation
[Predicted] Her career is centered on buddybank, UniCredit's mobile-first bank, indicating a professional focus on financial technology and the evolution of digital banking.
Media Appearances
Valeria has no verified media appearances
Work History
3-2024
Head of Marketing & Communication buddy UniCredit at UniCredit
3-2023 - 2-2024
Head of Commercial steering and Optimization- buddybank, UniCredit at UniCredit
1-2022 - 2-2023
Digital Marketing expert - Mobile Banking and Transformation Management at UniCredit
centro studi e ricerche at ABI - Italian Banking Association
Education
2002 - 2006
Laurea magistrale from Università degli studi Roma TRE
More Information
Social Presence :
Prographics :
Exp : 3
Location : Rome, Latium, Italy
Job Level : Mid-senior
Designation : Head of Marketing & Communication buddy UniCredit at UniCredit
