Valeria Di Lauro
Head of Marketing & Communication buddy UniCredit at UniCredit
📍 Rome, Latium, Italy
Valeria is the Head of Marketing & Communication for buddy, UniCredits digital bank. A senior expert in digital marketing, she leverages her Masters degree in Economics and Statistics to drive customer acquisition, retention, and commercial optimization through data-driven strategies.
Her professional philosophy is that all marketing decisions must be fundamentally based on big data analysis.
Read the full overview →Experience
3 Years
Current Role
Head of Marketing & Communication buddy UniCredit
Job Level
Mid-senior
Location
Rome, Latium, Italy
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Valeria cares about
Data-Driven Marketing
Her profile explicitly states that "all my decisions are based on data, " linking her marketing expertise to her background in Economics and Statistics.
Digital Customer Acquisition
This is a core listed expertise, focusing on acquiring and retaining customers for a digital banking service like buddybank.
Career
Work history
3-2024
Head of Marketing & Communication buddy UniCredit
UniCredit
3-2023 - 2-2024
Head of Commercial steering and Optimization- buddybank, UniCredit
UniCredit
1-2022 - 2-2023
Digital Marketing expert - Mobile Banking and Transformation Management
UniCredit
centro studi e ricerche
ABI - Italian Banking Association
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
2002 - 2006
Laurea magistrale
Università degli studi Roma TRE
Social presence
Other UniCredit Employees
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