Anna Russell in

Anna Russell

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Head of Member Experience at Business Leader
📍 London, England, United Kingdom

Anna Russell is the Head of Member Experience at Business Leader, specializing in creating member-centric strategies that deliver business results. With a unique background that started in artist management for acts like Groove Armada after earning a BA from Edinburgh Napier University, she now develops retention-focused membership models. People who have worked with her describe her as invaluable.

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Experience
19 Years
Current Role
Head of Member Experience
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Anna cares about

Member-First Strategies
She created and champions "The Member-First Method," focusing on designing experiences that are deeply integrated into a member's life to ensure long-term engagement.
Membership Retention
She is a strong advocate for retention-led business models over sales-led ones, believing retention is the truest indicator of a membership's health and value.
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Career

Work history

6-2025
Head of Member Experience
Business Leader
9-2024 - 6-2025
Membership Manager
C&C Academy
6-2023 - 6-2025
AnnaRussell.Co: Membership Consultancy & Management
Freelance
3-2023 - 5-2023
Membership Manager
Future Strategy Club
1-2011 - 12-2022
Founder / Head of Membership / Artist Manager
AR ARTIST MANAGEMENT LTD.
In the press

Media appearances

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Education
4-2022 - 7-2022
Short Course
Goldsmiths, University of London
2001 - 2005
Bachelor of Arts (BA)
Edinburgh Napier University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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