Melanie Shah

Examiner
DISC Type : cs

Head of Events at Business Leader

London, England, United Kingdom

Overview

Melanie Shah is the Head of Events at Business Leader, where she leverages extensive experience in conference management and content strategy from her previous senior roles at The Drum. She holds a Post-Graduate Diploma in Marketing from the Oxford College of Marketing, complementing her practical expertise in event production.

Outside of her demanding career, Melanie took a significant career break for full-time parenting, demonstrating a commitment to her family. Her professional interests include supporting founders and exploring personal stories of scaling businesses, showing a blend of professional curiosity and personal connection.

She serves as a jury member for the PPA Independent Publisher Awards, recognizing innovation in the industry.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Event Strategy
Her current role and posts focus on building successful events, such as the Business Leader Summit, from the ground up, covering pillars like policy, ambition, and capital.
Leadership Development
Organized an event focused on what it takes to build the next layer of leadership in mid-sized companies, covering topics like hiring bias.
Publishing Innovation
Selected as a jury member for the PPA Independent Publisher Awards, indicating her respected status and interest in the evolution of the publishing industry.

Media Appearances

Melanie Shah - Head Of Events at Business Leader | The Org. Featured in The Org

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Work History

2-2024
Head of Events at Business Leader
3-2023 - 2-2024
Head of Event Content at The Drum
5-2022 - 2-2024
Interim Events Director at The Drum
9-2018 - 4-2022
Full-time parenting at Career Break
7-2015 - 8-2018
Head of Live Events at The Drum - Modern Marketing and Media

Education

2002 - 2004
Post- Graduate Diploma in Marketing from Oxford College of Marketing (Chartered Insitute of Marketing)
1993 - 1997
BA (HONS) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Events at Business Leader
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Melanie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Melanie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Melanie

Personality Compatibility


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