Anna Scarbrough (Bryan)

Initiator
DISC Type : Di

Lead Customer Marketing & Advocacy Manager, Global at Culture Amp

San Francisco Bay Area, United States

Overview

Anna Scarbrough (Bryan) is a customer marketing leader at Culture Amp, where she has built the global customer advocacy program from the ground up. With over seven years at the company, she has progressed through multiple marketing roles. Colleagues describe her as an exceptional and innovative leader, skilled in turning customer experiences into go-to-market strategies.

Personality Overview

Impact-Oriented

Conviction Driven

Friendly Challenger

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Customer Advocacy
She built and leads Culture Amp's global customer advocacy program, turning it into a strategic function for the business.
Customer Storytelling
Her professional focus is on amplifying customer voices and transforming their experiences into compelling stories that build trust and drive business outcomes.
Women in Tech
She serves as the ERG Global Board Chair for Women of Culture Amp, demonstrating a commitment to advancing women within the technology sector.

Media Appearances

How Culture Amp Uses Vouch to Scale Customer Advocacy. Featured in Vouchfor.com

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Culture Amp Appoints Customer Advisory Board, Uniting Recognised Leaders Committed to A Better World of Work. Featured in Culture Amp (Company Announcements)

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Cultivating culture: Scaling success through feedback with Sharesies. Featured in Culture Amp (Video)

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Work History

4-2025
Lead Customer Marketing & Advocacy Manager, Global at Culture Amp
9-2021 - 4-2025
Senior Customer Marketing & Advocacy Manager, Global at Culture Amp
3-2021 - 9-2021
Customer Marketing Manager, Global at Culture Amp
11-2019 - 7-2022
ERG Global Board Chair, Women of Culture Amp at Culture Amp
11-2018 - 6-2021
Field Marketing and Events Manager, North America at Culture Amp

Education

Bachelor of Arts (B.A.) from Lake Forest College
Poverty Politics from Roosevelt University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Lead Customer Marketing & Advocacy Manager, Global at Culture Amp
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anna

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anna

Personality Compatibility


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