Michelle Koenig Vu

Commander
DISC Type : D

VP of Sales, Mid-Market at G2

Greater Chicago Area, United States

Overview

Michelle Koenig Vu is a seasoned revenue executive with over 15 years of experience leading and scaling high-performing SaaS sales organizations at G2. She specializes in go-to-market execution, predictable forecasting, and building operational rigor across all market segments. Colleagues praise her as a structured, clear, and people-first leader.

Originally from Nebraska, Michelle earned a Bachelor of Fine Arts from the University of Nebraska-Lincoln. She now lives a busy life as a mom of two children. She is passionate about developing sales professionals not just in their careers, but by helping them achieve personal goals that improve their lives.

Unique fact: Michelle holds an executive education certification for Chief Revenue Officers and aspires to that role.

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI in B2B Buying
Her recent social media activity focuses on how AI chatbots are changing the software buying process and the importance of verified reviews in training AI recommendations.
Scaling Revenue Teams
A core focus of her career has been scaling SaaS sales teams across SMB, Mid-Market, and Enterprise segments, with a focus on go-to-market strategy.
Executive Alignment
She speaks on the importance of creating executive alignment both internally and with customers to protect deals and ensure renewals, especially in tough economic climates.

Media Appearances

G2’s Michelle Vu on winning with context in B2B sales. Featured in YouTube

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A Deep Dive Into the World of Tech Sales with G2's Michelle Vu. Featured in Substack (Ricky Sevta)

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G2’s Michelle Vu on winning with context in B2B sales [video]. Featured in Commonroom.io

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Work History

2-2025
VP of Sales, Mid-Market at G2
2-2024 - 3-2025
VP of Sales, Customer at G2
2-2023 - 2-2024
VP of Sales & CS, Commercial & Mid-Market at G2
12-2021 - 4-2023
VP of Sales, AMER Mid-Market at G2
5-2021 - 12-2021
Senior Director of Sales, Commercial at G2

Education

BFA from University of Nebraska-Lincoln
Study Abroad Program- Florence from Gonzaga University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Senior Designation : VP of Sales, Mid-Market at G2
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michelle

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If convinced, they can reach decisions quite fast.
  • Can Michelle take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Michelle

Personality Compatibility


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