Michelle Koenig Vu in

Michelle Koenig Vu

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VP of Sales, Mid-Market at G2
📍 Greater Chicago Area, United States

Michelle Koenig Vu is a seasoned revenue executive with over 15 years of experience leading and scaling high-performing SaaS sales organizations at G2. She specializes in go-to-market execution, predictable forecasting, and building operational rigor across all market segments. Colleagues praise her as a structured, clear, and people-first leader.

Originally from Nebraska, Michelle earned a Bachelor of Fine Arts from the University of Nebraska-Lincoln. She now lives a busy life as a mom of two children. She is passionate about developing sales professionals not just in their careers, but by helping them achieve personal goals that improve their lives.

Unique fact: Michelle holds an executive education certification for Chief Revenue Officers and aspires to that role.

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Experience
18 Years
Current Role
VP of Sales, Mid-Market
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michelle cares about

AI in B2B Buying
Her recent social media activity focuses on how AI chatbots are changing the software buying process and the importance of verified reviews in training AI recommendations.
Scaling Revenue Teams
A core focus of her career has been scaling SaaS sales teams across SMB, Mid-Market, and Enterprise segments, with a focus on go-to-market strategy.
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Career

Work history

2-2025
VP of Sales, Mid-Market
G2
2-2024 - 3-2025
VP of Sales, Customer
G2
2-2023 - 2-2024
VP of Sales & CS, Commercial & Mid-Market
G2
12-2021 - 4-2023
VP of Sales, AMER Mid-Market
G2
5-2021 - 12-2021
Senior Director of Sales, Commercial
G2
In the press

Media appearances

G2’s Michelle Vu on winning with context in B2B sales. Featured in YouTube
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A Deep Dive Into the World of Tech Sales with G2's Michelle Vu. Featured in Substack (Ricky Sevta)
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Education
BFA
University of Nebraska-Lincoln
Study Abroad Program- Florence
Gonzaga University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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