Anna Sedgley

Questioner
DISC Type : c

Member Board of Directors at Gavi, the Vaccine Alliance

United Kingdom

Overview

Anna has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

1-2025
Member Board of Directors at Gavi, the Vaccine Alliance
1-2025
Member Board of Trustees at Royal Shakespeare Company
8-2024
Member Board of Trustees at Army Benevolent Fund
3-2024 - 9-2025
Fractional CFO at Happy Doggo
5-2021 - 2-2024
Group Chief Financial Officer at Bauer Media Group

Education

1995 - 1998
ACA from ICAEW
1989 - 1993
LLB (Hons); B. Comm from University of Adelaide

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : N/A Designation : Member Board of Directors at Gavi, the Vaccine Alliance
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anna

Personality Compatibility


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