Annabel Goslin

Commander
DISC Type : D

Head of Digital Partnerships and Platforms (DTC & B2B) at Louis Poulsen

Copenhagen, Capital Region of Denmark, Denmark

Overview

Annabel Goslin is the Head of Digital Partnerships and Platforms at Louis Poulsen, specializing in B2B and DTC digital growth. An experienced eCommerce leader, her background includes senior roles at adidas, focusing on global partner commerce and omnichannel strategy. People who have worked with her describe her as energetic, enthusiastic, and caring.

Outside of her professional life, Annabel is a mother to two young boys. She shares insights from her personal life, connecting parenting challenges, such as teaching her children to ride bikes, to broader concepts like managing risk and reward.

Unique fact: Annabel was part of a team that won an international innovation award for her project management and user experience work on a digital wallet application.

Personality Overview

Risk-Taker

Very Quick

Impact-Driven

They are very proud of what they do.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Digital Partnerships
Her current role is dedicated to leading digital partnerships and platform development to accelerate growth across B2B and DTC channels for Louis Poulsen.
Omnichannel Strategy
At adidas, she defined and executed a personalized omnichannel membership strategy and scaled the adiClub program to enhance consumer experiences.
eCommerce Growth
She has a strong focus on driving digital sales performance through data-driven strategies, optimizing pricing, assortment, and campaign activation across key markets.

Media Appearances

Annabel has no verified media appearances

Work History

4-2025
Head of Digital Partnerships and Platforms (DTC & B2B) at Louis Poulsen
12-2023 - 4-2025
Global Digital Partner Commerce at Louis Poulsen
7-2021 - 3-2023
Senior Director - Digital Partner Commerce at adidas
3-2021 - 7-2021
Director: Membership Acquisition and Retention (Maternity cover) at adidas
11-2018 - 3-2021
Director Digital Product Experience & Optimization: Post Sales & Membership at adidas

Education

2006 - 2010
Bacholor of Design from Massey University
2000 - 2005
Education details unavailable from St Margaret's College, Christchurch, New Zealand

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Digital Partnerships and Platforms (DTC & B2B) at Louis Poulsen
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Insights For Selling To Annabel

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annabel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Annabel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Annabel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Annabel take some risk or not?

  • The risks don’t matter much to them.

You And Annabel

Personality Compatibility


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