Annabel Goslin in

Annabel Goslin

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Head of Digital Partnerships and Platforms (DTC & B2B) at Louis Poulsen
📍 Copenhagen, Capital Region of Denmark, Denmark

Annabel Goslin is the Head of Digital Partnerships and Platforms at Louis Poulsen, specializing in B2B and DTC digital growth. An experienced eCommerce leader, her background includes senior roles at adidas, focusing on global partner commerce and omnichannel strategy. People who have worked with her describe her as energetic, enthusiastic, and caring.

Outside of her professional life, Annabel is a mother to two young boys. She shares insights from her personal life, connecting parenting challenges, such as teaching her children to ride bikes, to broader concepts like managing risk and reward.

Unique fact: Annabel was part of a team that won an international innovation award for her project management and user experience work on a digital wallet application.

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Experience
15 Years
Current Role
Head of Digital Partnerships and Platforms (DTC & B2B)
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Annabel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Annabel cares about

Digital Partnerships
Her current role is dedicated to leading digital partnerships and platform development to accelerate growth across B2B and DTC channels for Louis Poulsen.
Omnichannel Strategy
At adidas, she defined and executed a personalized omnichannel membership strategy and scaled the adiClub program to enhance consumer experiences.
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Career

Work history

4-2025
Head of Digital Partnerships and Platforms (DTC & B2B)
Louis Poulsen
12-2023 - 4-2025
Global Digital Partner Commerce
Louis Poulsen
7-2021 - 3-2023
Senior Director - Digital Partner Commerce
adidas
3-2021 - 7-2021
Director: Membership Acquisition and Retention (Maternity cover)
adidas
11-2018 - 3-2021
Director Digital Product Experience & Optimization: Post Sales & Membership
adidas
In the press

Media appearances

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Education
2006 - 2010
Bacholor of Design
Massey University
2000 - 2005
Education details unavailable
St Margaret's College, Christchurch, New Zealand
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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