Anneke Rusch

Energizer
DISC Type : I

Head of Digital Marketing at TRILUX

Düsseldorf, North Rhine-Westphalia, Germany

Overview

Anneke is a seasoned marketing professional with over 15 years of experience leading integrated B2B and B2C campaigns to drive revenue growth. Currently the Head of Digital Marketing at TRILUX, she graduated from the Universität der Künste Berlin. Colleagues describe her as professional, creative, and reliable.

Demonstrating a commitment to professional development and supporting others, Anneke participated in the Elle Mentorship Program. Her active engagement in recruitment and team-building highlights a passion for fostering strong, collaborative teams and finding the right talent to achieve shared goals.

She has a uniquely broad perspective from working on both the client and agency side of marketing.

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Digital Marketing
As the Head of Digital Marketing, she specializes in planning and executing integrated campaigns designed to generate leads and grow the revenue pipeline.
Global Campaigns
Has extensive experience managing large, international projects and turning them around on schedule, including launching global webinar programs for previous employers.
Team Leadership
Recognized for her ability to lead and motivate teams towards a common goal, ensuring projects are delivered on time and within budget.

Media Appearances

Anneke has no verified media appearances

Work History

4-2024
Head of Digital Marketing at TRILUX
3-2023 - 3-2024
Interim General Manager at Cognito DACH
6-2022 - 5-2023
Marketing Manager DACH at CyberArk
7-2021 - 5-2022
Senior Marketing Manager DACH at Braze
1-2018 - 7-2021
Digital Marketing Lead at WW (formerly Weight Watchers)

Education

1997 - 2003
Master's degree from Universität der Künste Berlin

More Information

Social Presence :

Prographics :

Exp : 26 Location : Düsseldorf, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Head of Digital Marketing at TRILUX
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Insights For Selling To Anneke

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anneke is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Anneke

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anneke move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Anneke take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Anneke

Personality Compatibility


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