Anne Acker

Wildcard
DISC Type : ics

SVP, Commercial Partnerships at LiveRamp

Seattle, Washington, United States

Overview

Anne has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Anne has no verified topics they care about

Media Appearances

Anne has no verified media appearances

Work History

1-2023
SVP, Commercial Partnerships at LiveRamp
10-2020 - 12-2022
VP of Sales, Platforms and Data at LiveRamp
2-2018 - 10-2020
VP of Audience Solutions, LiveRamp B2B at LiveRamp
6-2017 - 2-2018
Vice President of Audience Solutions (acquired by LiveRamp) at Pacific Data Partners
1-2014 - 6-2017
Enterprise Sales, Data Management Platform at BlueKai, part of the Oracle Marketing Cloud

Education

BA from Occidental College
Education details unavailable from Lakeside School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Seattle, Washington, United States Job Level : Leadership Designation : SVP, Commercial Partnerships at LiveRamp
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anne

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Anne take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Anne

Personality Compatibility


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