Anne Lui, RCIC-IRB

Questioner
DISC Type : c

Principal Consultant and Director at Hopeway Immigration and Services

North York, Ontario, Canada

Overview

Anne Lui is the Founder and Principal Consultant of Hopeway Immigration. As a licensed RCIC-IRB, she develops data-driven Canadian immigration strategies for professionals, leveraging her background in finance and a Graduate Diploma from Queens Law. She is also a first-generation immigrant to Canada.

She successfully pivoted from a senior career in global asset management, including roles at HSBC and Value Partners, to found her own immigration consultancy, combining legal expertise with personal experience.

Interesting fact: Anne is also a Commissioner for Taking Affidavits in Ontario, a role that complements her legal work in immigration.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Express Entry Analysis
Her social media shows she provides data-driven commentary on IRCC draws, analyzing CRS scores and category-based selections for professionals.
Family Sponsorship
She frequently writes articles and guides on the nuances of spousal and family sponsorship, an area she finds personally gratifying to work on.
Skilled Worker Immigration
Her work is dedicated to helping skilled professionals, graduates, and their families navigate complex pathways to Canadian permanent residency.

Media Appearances

Anne has no verified media appearances

Work History

3-2025
Principal Consultant and Director at Hopeway Immigration and Services
1-2025 - 3-2025
Regulated Canadian Immigration Consultant (RCIC-IRB) at Tudor House Immigration Services
9-2023 - 1-2025
Immigration Case Analyst at Tudor House Immigration Services
10-2018 - 1-2020
Head of Client Propositions at HSBC Global Asset Management
4-2015 - 6-2017
Senior Director of Marketing and Communications at Value Partners Limited 惠理基金

Education

2023 - 2024
Graduate Diploma from Queen's Law
2005 - 2007
Master of Science (MSc) in Finance from The Chinese University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 17 Location : North York, Ontario, Canada Job Level : Mid-senior Designation : Principal Consultant and Director at Hopeway Immigration and Services
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anne take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Anne

Personality Compatibility


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