Anne Sophie Lange

Questioner
DISC Type : c

Brand & Creative Advisor at Self-employed

Denmark

Overview

Anne Sophie Lange is a Brand & Creative Advisor with over 20 years of agency experience. She advises on brand positioning and creative strategy, leveraging her background as the former CEO and owner of Butter, a creative agency she sold in June 2025. People who have worked with her describe her as creative, honest, and uniquely driven.

Outside of her advisory work, she is a vocal advocate for mental health, equality, and new leadership paradigms within the creative industry. Anne Sophie is currently exploring her next career chapter, seeking a role in one of Denmarks best workplaces after 7. 5 years as an agency owner.

She has been recognized on The M List as one of the most influential figures in the Danish marketing industry for three consecutive years (2023-2025).

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Future of Agencies
She recently wrote a column for Bureaubiz and published a manifesto on the "agency of the future, " based on interviews with Chief Marketing Officers.
Brand Strategy
Her entire career is built around advising companies on brand positioning, creative direction, and execution to make brands more relevant and effective.
Leadership & Equality
Her professional headline explicitly states she enjoys discussing and advancing topics related to mental health, equality, and modern leadership in the workplace.

Media Appearances

Anne has no verified media appearances

Work History

12-2025
Brand & Creative Advisor at Self-employed
10-2025
Advisory Board Member at The M List
7-2025 - 11-2025
Chief Commercial Officer & Partner at Wibroe, Duckert & Partners
9-2022 - 11-2025
Jurymember at Danish Digital Award
4-2018 - 6-2025
CEO and owner at Butter Agency

Education

2010 - 2011
Marketing Diploma from IAA Marketing Diploma (Int. Advertising Association)
2004 - 2006
Danish literature and media analysis from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 21 Location : Denmark Job Level : N/A Designation : Brand & Creative Advisor at Self-employed
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Insights For Selling To Anne Sophie

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne Sophie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anne Sophie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anne Sophie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anne Sophie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anne Sophie

Personality Compatibility


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