Annessa (Piper) Light

Trailblazer
DISC Type : ID

Head of Marketing at Rapid Robotics, Inc

Alameda, California, United States

Overview

Annessa is the Head of Marketing at Rapid Robotics, bringing 25 years of experience in brand strategy, agile marketing, and leading high-performing teams. She previously spent over a decade at Autodesk, where she was instrumental in growing products like Fusion 360 into formidable global brands.

She is a highly resilient individual who took a career break to focus on her health after facing two consecutive health crises. This experience, which included receiving a kidney from her sister, has given her a profound appreciation for well-being. People who have worked with her describe her as creative, strategic, and an incredible leader.

Unique fact: Following kidney failure in 2021, she received a successful and life-saving transplant from her sister in 2022.

Personality Overview

Values Relationships

Achievement-Oriented

Charismatic

They are not against taking risks and can make tough decisions when required.
  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Agile Marketing
A core philosophy she champions, focusing on active experimentation and constant optimization to improve success metrics and team performance.
Team Leadership
Passionate about hiring strategically and fostering a healthy work environment. Recommendations highlight her ability to grow talent and mentor her team members.
Go-to-Market Strategy
Has extensive experience developing and executing GTM strategies, including branding, messaging, and positioning for major global software products at Autodesk.

Media Appearances

Annessa has no verified media appearances

Work History

4-2024
Head of Marketing at Rapid Robotics, Inc
6-2023 - 3-2024
Health and well-being at Career Break
2-2018 - 5-2023
Marketing Director at Autodesk
3-2012 - 2-2018
Senior Marketing Manager at Autodesk
10-2007 - 2-2012
Senior Industry Marketing Manager at Autodesk

Education

Education details unavailable from Mills College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Alameda, California, United States Job Level : Mid-senior Designation : Head of Marketing at Rapid Robotics, Inc
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Insights For Selling To Annessa

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annessa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Annessa

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Annessa move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Annessa take some risk or not?

  • If necessary, they will be ready to take risks.

You And Annessa

Personality Compatibility


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