Michael Rogerson

Initiator
DISC Type : Di

Director of Product Marketing at NoTraffic

Ponte Vedra Beach, Florida, United States

Overview

Michael is a technical marketing leader with over 20 years of experience in B2B technology, specializing in GTM strategy and revenue growth. A graduate of Davidson College and with an MBA from Pepperdine, colleagues describe him as focused, reliable, analytical, and a strategic thinker. He was instrumental in generating a $1B+ opportunity pipeline at Velo3D.

He has a keen interest in major industrial and defense technology companies like Siemens and Lockheed Martin.

Unique fact: Michael is a former Captain in the US Army, where he served in the artillery.

Personality Overview

Confident

Risk-Accepting

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

GTM Strategy
His professional headline and introduction emphasize his expertise in creating and executing go-to-market strategies for B2B technology companies.
AI in Transportation
His current role at NoTraffic and recent social media activity focus on applying AI-powered technology to optimize traffic and improve roadway efficiency.
Metal 3D Printing
As Sr. Director of Product Marketing at VELO3D, he played a key role in a company at the forefront of additive manufacturing technology.

Media Appearances

Michael has no verified media appearances

Work History

10-2024
Director of Product Marketing at NoTraffic
1-2019 - 10-2024
Sr. Director of Product Marketing at VELO3D
4-2013 - 12-2018
Director of Marketing at SolarEdge Technologies Inc
9-2012 - 3-2013
Sr. Product Marketing Manager at Nanosolar
2011 - 8-2012
Strategic Marketing Manager at MiaSole

Education

2006 - 2008
MBA from Pepperdine Graziadio Business School
1992 - 1996
BS from Davidson College

More Information

Social Presence :

Prographics :

Exp : 29 Location : Ponte Vedra Beach, Florida, United States Job Level : Mid-senior Designation : Director of Product Marketing at NoTraffic
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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