Annie Murchison

Inspirer
DISC Type : di

Manager, Media and ABX Strategy at ROI·DNA

Houston, Texas, United States

Overview

Annie Murchison is the Manager of Media and ABX Strategy at ROI·DNA, with over nine years of experience in digital and traditional media. Specializing in B2B digital media strategies for clients like AWS and Salesloft, she has a proven track record of developing and managing multi-channel campaigns. She holds a bachelors degree from the Moody College of Communication.

Outside of her strategic media work, Annie shows an interest in the entertainment industry, following major companies like The Walt Disney Company and Sony Pictures Entertainment. A former public relations intern for the Houston Zoo, she has demonstrated adaptability across different sectors. People who have worked with her describe her as quick to learn.

Unique fact: Annie is a recipient of the prestigious Girl Scout Gold Award, the highest achievement in Girl Scouting.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

B2B Media Strategy
Her career focus involves creating and managing cross-channel paid media strategies for a diverse portfolio of B2B clients, including notable brands like AWS, Drift, and Salesloft.
ABX Strategy
Her recent promotion to Manager, Media and ABX Strategy highlights her growing expertise and focus on Account-Based Experience as a key component of modern B2B marketing.
Career Advancement
She has progressed steadily from Media Planner roles to her current Manager position and publicly celebrated her recent promotion, showing a focus on professional growth.

Media Appearances

Annie has no verified media appearances

Work History

1-2026
Manager, Media and ABX Strategy at ROI·DNA
8-2022 - 1-2026
Senior Media Strategist at ROI·DNA
6-2021 - 7-2022
Media Strategist at ROI·DNA
10-2020 - 6-2021
Senior Media Planner at DWA
7-2019 - 9-2020
Media Planner at DWA

Education

2012 - 2016
Bachelor's Degree from Moody College of Communication
2008 - 2012
Education details unavailable from Episcopal High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Houston, Texas, United States Job Level : Middle Designation : Manager, Media and ABX Strategy at ROI·DNA
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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Annie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Annie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Annie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Annie

Personality Compatibility


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