Annie Murchison in

Annie Murchison

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Manager, Media and ABX Strategy at ROI·DNA
📍 Houston, Texas, United States

Annie Murchison is the Manager of Media and ABX Strategy at ROI·DNA, with over nine years of experience in digital and traditional media. Specializing in B2B digital media strategies for clients like AWS and Salesloft, she has a proven track record of developing and managing multi-channel campaigns. She holds a bachelors degree from the Moody College of Communication.

Outside of her strategic media work, Annie shows an interest in the entertainment industry, following major companies like The Walt Disney Company and Sony Pictures Entertainment. A former public relations intern for the Houston Zoo, she has demonstrated adaptability across different sectors. People who have worked with her describe her as quick to learn.

Unique fact: Annie is a recipient of the prestigious Girl Scout Gold Award, the highest achievement in Girl Scouting.

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Experience
9 Years
Current Role
Manager, Media and ABX Strategy
Job Level
Middle
Location
Houston, Texas, United States
Personality Overview

How Annie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Annie cares about

B2B Media Strategy
Her career focus involves creating and managing cross-channel paid media strategies for a diverse portfolio of B2B clients, including notable brands like AWS, Drift, and Salesloft.
ABX Strategy
Her recent promotion to Manager, Media and ABX Strategy highlights her growing expertise and focus on Account-Based Experience as a key component of modern B2B marketing.
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Career

Work history

1-2026
Manager, Media and ABX Strategy
ROI·DNA
8-2022 - 1-2026
Senior Media Strategist
ROI·DNA
6-2021 - 7-2022
Media Strategist
ROI·DNA
10-2020 - 6-2021
Senior Media Planner
DWA
7-2019 - 9-2020
Media Planner
DWA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2016
Bachelor's Degree
Moody College of Communication
2008 - 2012
Education details unavailable
Episcopal High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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