Annie Probert in

Annie Probert

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Head of International Marketing & Go-To-Market at Marc Jacobs
📍 United Kingdom

Annie Probert is a luxury marketing leader with over 10 years of experience across EMEA markets. As Head of International Marketing at Marc Jacobs, she builds brand equity through high-impact 360 campaigns. She holds a Bachelors Degree from Birmingham City University.

She recently orchestrated a major brand takeover at Galeries Lafayette in Paris, featuring artist collaborations and two immersive pop-up spaces.

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Experience
9 Years
Current Role
Head of International Marketing & Go-To-Market
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Annie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Annie cares about

Immersive Brand Experiences
She leads and promotes large-scale, immersive takeovers and pop-up events, such as recent activations in Paris and London.
Luxury Collaborations
Her work involves partnerships with artists like David Shrigley and other brands like Coty to create unique consumer experiences.
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Career

Work history

3-2025
Head of International Marketing & Go-To-Market
Marc Jacobs
1-2024 - 3-2025
Head of Marketing - EMEA
Marc Jacobs
11-2022 - 1-2024
Marketing Manager - EMEA
Marc Jacobs
7-2022 - 11-2022
Marketing Manager - UK
Charlotte Tilbury Beauty
3-2021 - 7-2022
Assistant Marketing Manager - UK & ANZ
Charlotte Tilbury Beauty
In the press

Media appearances

Marc Jacobs names Head of International Marketing & Go-To-Market. Featured in Diary Directory
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Education
Bachelor’s Degree
Birmingham City University
Diploma of Education
Digital Marketing Institute
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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