Annie Probert

Collaborator
DISC Type : is

Head of International Marketing & Go-To-Market at Marc Jacobs

United Kingdom

Overview

Annie Probert is a luxury marketing leader with over 10 years of experience across EMEA markets. As Head of International Marketing at Marc Jacobs, she builds brand equity through high-impact 360 campaigns. She holds a Bachelors Degree from Birmingham City University.

She recently orchestrated a major brand takeover at Galeries Lafayette in Paris, featuring artist collaborations and two immersive pop-up spaces.

Personality Overview

Consensus Builder

Fair-minded

Appreciative

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Immersive Brand Experiences
She leads and promotes large-scale, immersive takeovers and pop-up events, such as recent activations in Paris and London.
Luxury Collaborations
Her work involves partnerships with artists like David Shrigley and other brands like Coty to create unique consumer experiences.
Bringing Products to Market
Her role as Head of Go-To-Market demonstrates her expertise in successfully launching new collections and products on an international scale.

Media Appearances

Marc Jacobs names Head of International Marketing & Go-To-Market. Featured in Diary Directory

See Now

Work History

3-2025
Head of International Marketing & Go-To-Market at Marc Jacobs
1-2024 - 3-2025
Head of Marketing - EMEA at Marc Jacobs
11-2022 - 1-2024
Marketing Manager - EMEA at Marc Jacobs
7-2022 - 11-2022
Marketing Manager - UK at Charlotte Tilbury Beauty
3-2021 - 7-2022
Assistant Marketing Manager - UK & ANZ at Charlotte Tilbury Beauty

Education

Bachelor’s Degree from Birmingham City University
Diploma of Education from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Head of International Marketing & Go-To-Market at Marc Jacobs
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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Annie

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Annie move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Annie take some risk or not?

  • They probably won’t put a lot at risk.

You And Annie

Personality Compatibility


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