Annie Wacker in

Annie Wacker

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Chief Operating Officer at DataLocker
📍 Phoenix, Arizona, United States

Annie Wacker is a data-driven marketing leader with 20 years of experience in the cybersecurity sector. She specializes in scaling inbound lead generation, increasing Share of Voice, and positioning companies for revenue growth. She holds an MPA from Arizona State University. People who have worked with her describe her as energetic, passionate, and results-focused.

She has a hands-on approach to marketing, seamlessly shifting between strategy and tactics with a sharp focus on KPIs. She excels at building and leading global teams, having rebuilt marketing departments at multiple companies to align with strategic goals and drive performance.

Unique fact: Annie has authored publications detailing how to achieve a 225% increase in sales-ready leads through refined lead nurturing programs.

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Experience
10 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Phoenix, Arizona, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Annie cares about

Cybersecurity Marketing
With 20 years in the field, she crafts marketing strategies that resonate deeply with cybersecurity practitioners and leaders, focusing on topics like digital risk protection.
Demand Generation
Focuses on developing processes and playbooks to scale inbound lead generation, with a track record of increasing sales-accepted leads by over 100%.
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Career

Work history

1-2025
Chief Operating Officer
DataLocker
4-2020 - 10-2023
Chief Marketing Officer
GreatHorn
1-2018 - 4-2020
Chief Marketing Officer
Terbium Labs
4-2015 - 10-2017
Chief Marketing Officer / Vice President of Global Demand Generation
Blancco Technology Group
4-2014 - 4-2015
Senior Director of Marketing
G/O Digital, a Gannett Company
In the press

Media appearances

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Education
MPA
Arizona State University
Bachelor of Science
University of Arizona
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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