Annie Wacker

Doer
DISC Type : ds

Chief Operating Officer at DataLocker

Phoenix, Arizona, United States

Overview

Annie Wacker is a data-driven marketing leader with 20 years of experience in the cybersecurity sector. She specializes in scaling inbound lead generation, increasing Share of Voice, and positioning companies for revenue growth. She holds an MPA from Arizona State University. People who have worked with her describe her as energetic, passionate, and results-focused.

She has a hands-on approach to marketing, seamlessly shifting between strategy and tactics with a sharp focus on KPIs. She excels at building and leading global teams, having rebuilt marketing departments at multiple companies to align with strategic goals and drive performance.

Unique fact: Annie has authored publications detailing how to achieve a 225% increase in sales-ready leads through refined lead nurturing programs.

Personality Overview

Deliberate Doer

Strategic Planner

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cybersecurity Marketing
With 20 years in the field, she crafts marketing strategies that resonate deeply with cybersecurity practitioners and leaders, focusing on topics like digital risk protection.
Demand Generation
Focuses on developing processes and playbooks to scale inbound lead generation, with a track record of increasing sales-accepted leads by over 100%.
Go-to-Market Strategy
Experienced in leading GTM efforts, consolidating acquired companies into a single brand, and developing enterprise-level messaging to support ABM strategies.

Media Appearances

Annie has no verified media appearances

Work History

1-2025
Chief Operating Officer at DataLocker
4-2020 - 10-2023
Chief Marketing Officer at GreatHorn
1-2018 - 4-2020
Chief Marketing Officer at Terbium Labs
4-2015 - 10-2017
Chief Marketing Officer / Vice President of Global Demand Generation at Blancco Technology Group
4-2014 - 4-2015
Senior Director of Marketing at G/O Digital, a Gannett Company

Education

MPA from Arizona State University
Bachelor of Science from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 10 Location : Phoenix, Arizona, United States Job Level : Leadership Designation : Chief Operating Officer at DataLocker
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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Annie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Annie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Annie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Annie

Personality Compatibility


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