Annika Krogh Colombo

Judge
DISC Type : Dc

Chief Marketing Officer at Bech-Bruun

Copenhagen, Capital Region of Denmark, Denmark

Overview

Annika Krogh Colombo is the Chief Marketing Officer at top-tier Danish law firm Bech-Bruun, where she leads marketing, communications, and bid management. With over 20 years of experience in commercial leadership at advisory firms, she is a seasoned expert in brand revitalization and strategy. People who have worked with her describe her as visionary, hardworking, and challenging.

Annika is passionate about creating positive and engaging work environments that allow people to grow and thrive. She advocates for a leadership style focused on developing individuals, believing that strong results naturally follow from an optimally supported team. This includes fostering a culture where its acceptable to make mistakes and be open about challenges.

She has authored articles on leadership philosophy, including one titled "The whole human being – it is about leadership".

Personality Overview

Generally Skeptic

Features Driven

Demanding

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They respond well to strong and respectful communication.

Topics They Care About

Human-centric Leadership
Authored an article titled "The whole human being – it is about leadership" and is passionate about developing people and creating positive work environments where teams can thrive.
Legal Sector Marketing
As the CMO for a tier-1 law firm, she is deeply involved in brand building, celebrating Bech-Bruun's recognition as a "PowerBrand" for five consecutive years.
Brand Revitalization
Praised by former colleagues for successfully revitalizing a major company's brand platform and building an employer brand from the ground up.

Media Appearances

Annika Krogh Colombo - Bech-Bruun. Featured in Bech-Bruun

See Now

Work History

7-2025
Chief Marketing Officer at Bech-Bruun
11-2021 - 7-2025
Chief Commercial Officer (CCO) at Kromann Reumert
5-2021 - 11-2021
Head of Global Marketing Excellence at FOSS
12-2019 - 11-2020
Partner - People, Culture & Communications at Valcon
1-2019 - 12-2019
Chief Marketing Officer at Valcon

Education

9-2023 - 1-2024
Bestyrelsesuddannelse from Copenhagen Business School
2013 - 2013
CBA from AVT Business School, accredited by Association of MBA's

More Information

Social Presence :

Prographics :

Exp : 33 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Marketing Officer at Bech-Bruun
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Insights For Selling To Annika

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annika is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Annika

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Annika move?

  • They can take decisions very fast if you manage to convince them.
  • Can Annika take some risk or not?

  • The risks don’t matter much to them.

You And Annika

Personality Compatibility


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