Annika Krogh Colombo in

Annika Krogh Colombo

Judge · DISC type Dc
Chief Marketing Officer at Bech-Bruun
📍 Copenhagen, Capital Region of Denmark, Denmark

Annika Krogh Colombo is the Chief Marketing Officer at top-tier Danish law firm Bech-Bruun, where she leads marketing, communications, and bid management. With over 20 years of experience in commercial leadership at advisory firms, she is a seasoned expert in brand revitalization and strategy. People who have worked with her describe her as visionary, hardworking, and challenging.

Annika is passionate about creating positive and engaging work environments that allow people to grow and thrive. She advocates for a leadership style focused on developing individuals, believing that strong results naturally follow from an optimally supported team. This includes fostering a culture where its acceptable to make mistakes and be open about challenges.

She has authored articles on leadership philosophy, including one titled "The whole human being – it is about leadership".

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Experience
33 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Annika shows up

Generally Skeptic
Features Driven
Demanding

They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms. They respond well to strong and respectful communication.

Priorities

Topics Annika cares about

Human-centric Leadership
Authored an article titled "The whole human being – it is about leadership" and is passionate about developing people and creating positive work environments where teams can thrive.
Legal Sector Marketing
As the CMO for a tier-1 law firm, she is deeply involved in brand building, celebrating Bech-Bruun's recognition as a "PowerBrand" for five consecutive years.
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Career

Work history

7-2025
Chief Marketing Officer
Bech-Bruun
11-2021 - 7-2025
Chief Commercial Officer (CCO)
Kromann Reumert
5-2021 - 11-2021
Head of Global Marketing Excellence
FOSS
12-2019 - 11-2020
Partner - People, Culture & Communications
Valcon
1-2019 - 12-2019
Chief Marketing Officer
Valcon
In the press

Media appearances

Annika Krogh Colombo - Bech-Bruun. Featured in Bech-Bruun
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Education
9-2023 - 1-2024
Bestyrelsesuddannelse
Copenhagen Business School
2013 - 2013
CBA
AVT Business School, accredited by Association of MBA's
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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