Annika Small OBE

Galvanizer
DISC Type : Id

Chair at Outcomes Star

Chichester, England, United Kingdom

Overview

Annika Small is an experienced entrepreneur and executive committed to using digital technology to address social challenges like inequality and injustice. As Chair and Co-Founder of several social enterprises, including Outcomes Star and CAST, she focuses on scaling social change. Annika studied Economics and International Studies at the University of Warwick.

She is passionate about fostering collaboration within the charitable sector to link skills and resources, advocating for a more responsive, cooperative social ecosystem. Annika actively supports charities and social ventures through her trustee positions at foundations like The John Ellerman Foundation, aiming to make the world kinder and fairer.

Unique fact: Annika was awarded an OBE (Order of the British Empire) for her services to social innovation and digital technology.

Personality Overview

Socially Adept

Pragmatic

Trusting

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Digital for Good
Co-founded the Centre for the Acceleration of Social Technology (CAST) to help non-profits use technology for social and environmental change.
Social Innovation
Her career has focused on developing new approaches to social challenges, for which she received an OBE.
Employee Ownership
Chairs Outcomes Star and is a Non-Executive Director at Here, both of which are employee-owned social enterprises.

Media Appearances

Annika has no verified media appearances

Work History

1-2023
Chair at Outcomes Star
6-2022
Board Trustee at FRIARSGATE TRUST
6-2021
Non Executive Director at Here (Care Unbound Ltd)
6-2018
Trustee at The John Ellerman Foundation
5-2015
Co-Founder at CAST Centre for the Acceleration of Social Technology

Education

Economics and International Studies from University of Warwick
Education details unavailable from St Paul's Girls' School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chichester, England, United Kingdom Job Level : Senior Designation : Chair at Outcomes Star
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Insights For Selling To Annika

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Focus on building a relationship, it can play a key role in their decision making
  • Present testimonials from existing customers about their experience with your product

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t make promises that are hard to keep
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annika is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Annika

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Annika move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Annika take some risk or not?

  • They can take risks if necessary.

You And Annika

Personality Compatibility


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