AnnMarie Boudreau ICD.D

Observer
DISC Type : ci

Chief Executive Officer at The Board of Trade

Greater St. John's Metropolitan Area, Canada

Overview

AnnMarie Boudreau is the CEO of the St. Johns Board of Trade, where she leverages over 15 years of experience in strategic communications and business development. Her career includes leadership roles at NATIONAL Public Relations and Nalcor Energy, and she holds the ICD. D designation from the Institute of Corporate Directors.

Fiercely passionate about her community, AnnMarie is dedicated to positioning Newfoundland and Labrador as a strong place to do business. She is a recognized leader, having been named one of the Top 50 CEOs and Top 25 Most Powerful Women in Atlantic Canada.

In 2025, she was named Executive of the Year by the Chamber of Commerce Executives of Canada for her proven excellence in chamber management and community leadership.

Personality Overview

Curious

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Local Economic Growth
As CEO of the St. John's Board of Trade, she consistently advocates for members and works to enhance the prosperity of the local business community in Newfoundland and Labrador.
Strategic Communications
With a long career at Canada's largest public relations firm, she is an expert in crisis management, brand building, and corporate communications.
Community Building
She expresses a strong passion for community, advocating for change that delivers impact and helping to create a strong local business environment.

Media Appearances

AnnMarie has no verified media appearances

Work History

7-2020
Chief Executive Officer at The Board of Trade
10-2019 - 7-2020
Manager, Communications and Marketing at Nalcor Energy
3-2019 - 10-2019
Associate Vice President at NATIONAL Public Relations
3-2018 - 3-2019
Senior Director, NL at NATIONAL Public Relations
4-2014 - 3-2018
Director at NATIONAL Public Relations

Education

ICD.D from Institute of Corporate Directors
Education details unavailable from ICD-Rotman, Directors Education Program

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater St. John's Metropolitan Area, Canada Job Level : Leadership Designation : Chief Executive Officer at The Board of Trade
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Insights For Selling To AnnMarie

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AnnMarie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from AnnMarie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will AnnMarie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can AnnMarie take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And AnnMarie

Personality Compatibility


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