Annuncia B J

Annuncia is a driven postgraduate student at Xavier Institute of Management and Entrepreneurship, building on her BBA in Marketing from Christ University. Her professional experience includes internships in both Human Resources at SBI Life and Marketing at Skilled Sapiens, giving her a well-rounded business perspective.

She demonstrates a strong passion for academic research, actively exploring the effects of new technologies on consumer behavior. Her current focus is on how artificial intelligence is shaping brand perception and loyalty in the e-commerce landscape, an interest she is pursuing alongside her formal studies.

Unique fact: Annuncia is conducting an academic study on the impact of Generative AI on brand loyalty, which she will be presenting at the SDMIMD Conference 2025.