Annuncia is a driven postgraduate student at Xavier Institute of Management and Entrepreneurship, building on her BBA in Marketing from Christ University. Her professional experience includes internships in both Human Resources at SBI Life and Marketing at Skilled Sapiens, giving her a well-rounded business perspective.
She demonstrates a strong passion for academic research, actively exploring the effects of new technologies on consumer behavior. Her current focus is on how artificial intelligence is shaping brand perception and loyalty in the e-commerce landscape, an interest she is pursuing alongside her formal studies.
Unique fact: Annuncia is conducting an academic study on the impact of Generative AI on brand loyalty, which she will be presenting at the SDMIMD Conference 2025.
Annuncia B J
Marketing Intern at Skilled Sapiens
Nagercoil, Tamil Nadu, India
Overview
Topics They Care About
Generative AI's Impact
Conducting academic research on how Generative AI and AI-recommenders influence brand loyalty and consumer trust in e-commerce for a 2025 conference.
Marketing and HR
Possesses a unique blend of experience with internships in both marketing and human resources, showing an interest in multiple facets of business management.
Academic Research
Demonstrates a commitment to academic inquiry by authoring and presenting research papers for conferences while pursuing her postgraduate degree.
Media Appearances
Annuncia has no verified media appearances
Work History
10-2025 - 11-2025
Marketing Intern at Skilled Sapiens
5-2023 - 6-2023
Human Resources Intern at SBI Life Insurance Co. Ltd.
Education
6-2021 - 5-2024
Bachelor of Business Administration - BBA from Christ University, Bangalore
Postgraduate Degree from Xavier Institute Of Management and Entrepreneurship
More Information
Social Presence :
Prographics :
Exp : 1
Location : Nagercoil, Tamil Nadu, India
Job Level : N/A
Designation : Marketing Intern at Skilled Sapiens
