Ant Arena

Commander
DISC Type : D

Chief Executive Officer at SurfLab

Currumbin Waters, Queensland, Australia

Overview

Ant Arena is the CEO of SurfLab, a recent graduate of the Techstars Sydney accelerator program. With a history of CEO roles at companies like 808 and Unbound, he specializes in leveraging AI and emerging technologies to drive growth in sectors like e-commerce, finance, and travel.

Ant is deeply engaged in the Sydney tech community, actively participating in and promoting major accelerator events. His professional endeavors and social media presence suggest a strong personal passion for surfing, which is also reflected in his companys name.

His company, SurfLab, recently completed the highly transformative Techstars Sydney 2025 accelerator cohort.

Personality Overview

Strong-Willed

Risk-Taker

Decisive

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Startup Acceleration
Recently led his company, SurfLab, through the Techstars Sydney 2025 cohort, an experience he described as transformative and vision-supercharging.
AI-driven Engagement
Previously led a company that developed AI solutions across various industries to drive customer engagement, enhance user experience, and increase revenue for enterprise businesses.
Emerging Technologies
A previous venture focused on cutting-edge tech, including Virtual and Augmented Reality, AI, and Machine Learning, indicating a long-term interest in innovation.

Media Appearances

Ant has no verified media appearances

Work History

6-2025
Chief Executive Officer at SurfLab
9-2021
Chief Executive Officer at Aura Platform
9-2024 - 11-2025
Chief Executive Officer at 808
11-2025
Chief Executive at Unbound

Education

2020 - 2021
Investments and Securities from Columbia Business School
2020 - 2020
Sustainable Business Strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 4 Location : Currumbin Waters, Queensland, Australia Job Level : Leadership Designation : Chief Executive Officer at SurfLab
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Insights For Selling To Ant

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ant is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ant

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ant move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ant take some risk or not?

  • The risks don’t matter much to them.

You And Ant

Personality Compatibility


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